In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In the
decades, thanks to the development of technology and the Internet, launching and advertising new products have gotten various forms in different virtual platforms. Regards to
cut-throat competition among
, they insist on the fact that their recent products are somehow the state of the art and never have been repeated before. In my view,
prospect for advertising is not fair to consumers and should be controlled. In
essay, I will build upon my point more.
, as we know after the Industrial Revolution, mass production of everything has become faster and more convenient.
As a result
, for a specific good
as a cellphone, there is rival competition among international businesses
as Samsung, Apple and so on. In
serious rivalry, the company should introduce new options in order to appeal to more customers and combat
market forces.
, they should carry out serious market research to get accurate information about the real needs of people. Unfortunately, there are
that announce the wrong features of their brand-new product only to attract more consumers. They can do
tricks with the advancement of technology
as special effects but a real version of their product doesn't consist of those options. In my view,
attitude toward advertising is not appropriate and people wouldn't trust those
after a
if their ads contained wrong or exaggerated information which is not true.
of persisting on features
as being new in launching something, businesses should be more creative and try to get attention through some interactive commercial activities in which people can be a part of and test goods or facilities directly after deciding to buy them in a fair condition. To put it in a nutshell, In
Correct article usage
show examples
modern and technological world that we live in, consisting on producing something new is not easily believable as there are many
USE SYNONYMS groupclubcommunityteampartyassociation It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score. that produce the same one and they have the same prospect in their advertisement.
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introduction conclusion present
While the essay addresses the topic of advertising claims related to product novelty, the response lacks a clear introduction and a conclusion summarizing the main points and your stance. Ensure every essay has an introductory paragraph that outlines the topic and a conclusion that summarizes the main points and restates your position.
logical structure
The essay's structure is difficult to follow due to a lack of clear transitions and topic sentences. Use well-structured paragraphs with clear topic sentences. Additionally, incorporate transition words to guide the reader through your argument, thus enhancing the logical flow of ideas.
supported main points
Main points in the essay are presented but not fully developed. When discussing the reasons behind emphasizing product novelty in advertising and whether this is positive or negative, support each point with specific examples or evidence. This strengthens your argument and demonstrates a full understanding of the topic.
complete response
The essay presents a somewhat relevant response but fails to fully address why products being advertised as new is common and your clear stance on whether it's positive or negative. Elaborate fully on these prompts and ensure that your opinion is stated clearly throughout, not just at the end of the essay.
clear comprehensive ideas
Your ideas relating to the impact of technology on advertising new products are relevant but lack clarity and depth. Work on developing your ideas comprehensively, ensuring that each body paragraph contains one main idea that is expanded with explanations, reasons, or results.
relevant specific examples
The essay makes some reference to relevant examples, such as mentioning the cell phone industry, but these are not specific or detailed enough to support your arguments. Make sure that when you introduce an example, it is specific and detailed, helping to illustrate and strengthen your point.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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