In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In the

last

decades, thanks to the development of technology and the Internet, launching and advertising new products have gotten various forms in different virtual platforms. Regards to

this

cut-throat competition among

companies

, they insist on the fact that their recent products are somehow the state of the art and never have been repeated before. In my view,

this

prospect for advertising is not fair to consumers and should be controlled. In

this

essay, I will build upon my point more.

Firstly

, as we know after the Industrial Revolution, mass production of everything has become faster and more convenient.

As a result

, for a specific good

such

as a cellphone, there is rival competition among international businesses

such

as Samsung, Apple and so on. In

this

serious rivalry, the company should introduce new options in order to appeal to more customers and combat

such

market forces.

Consequently

, they should carry out serious market research to get accurate information about the real needs of people. Unfortunately, there are

companies

that announce the wrong features of their brand-new product only to attract more consumers. They can do

such

tricks with the advancement of technology

such

as special effects but a real version of their product doesn't consist of those options. In my view,

this

attitude toward advertising is not appropriate and people wouldn't trust those

companies

after a

while

if their ads contained wrong or exaggerated information which is not true.

Instead

of persisting on features

such

as being new in launching something, businesses should be more creative and try to get attention through some interactive commercial activities in which people can be a part of and test goods or facilities directly after deciding to buy them in a fair condition. To put it in a nutshell, In

a

Correct article usage

the

show examples

modern and technological world that we live in, consisting on producing something new is not easily believable as there are many

companies

USE SYNONYMS groupclubcommunityteampartyassociation It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score. that produce the same one and they have the same prospect in their advertisement.