In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

✨ Do you want to improve your IELTS writing?
In the
last
Linking Words
decades, thanks to the development of technology and the Internet, launching and advertising new products have gotten various forms in different virtual platforms. Regards to
this
Linking Words
cut-throat competition among
companies
Use synonyms
, they insist on the fact that their recent products are somehow the state of the art and never have been repeated before. In my view,
this
Linking Words
prospect for advertising is not fair to consumers and should be controlled. In
this
Linking Words
essay, I will build upon my point more.
Firstly
Linking Words
, as we know after the Industrial Revolution, mass production of everything has become faster and more convenient.
As a result
Linking Words
, for a specific good
such
Linking Words
as a cellphone, there is rival competition among international businesses
such
Linking Words
as Samsung, Apple and so on. In
this
Linking Words
serious rivalry, the company should introduce new options in order to appeal to more customers and combat
such
Linking Words
market forces.
Consequently
Linking Words
, they should carry out serious market research to get accurate information about the real needs of people. Unfortunately, there are
companies
Use synonyms
that announce the wrong features of their brand-new product only to attract more consumers. They can do
such
Linking Words
tricks with the advancement of technology
such
Linking Words
as special effects but a real version of their product doesn't consist of those options. In my view,
this
Linking Words
attitude toward advertising is not appropriate and people wouldn't trust those
companies
Use synonyms
after a
while
Linking Words
if their ads contained wrong or exaggerated information which is not true.
Instead
Linking Words
of persisting on features
such
Linking Words
as being new in launching something, businesses should be more creative and try to get attention through some interactive commercial activities in which people can be a part of and test goods or facilities directly after deciding to buy them in a fair condition. To put it in a nutshell, In
a
Correct article usage
the
show examples
modern and technological world that we live in, consisting on producing something new is not easily believable as there are many
companies
Use synonyms
USE SYNONYMS groupclubcommunityteampartyassociation It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score. that produce the same one and they have the same prospect in their advertisement.
Submitted by shabnamoutokesh on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

introduction conclusion present
While the essay addresses the topic of advertising claims related to product novelty, the response lacks a clear introduction and a conclusion summarizing the main points and your stance. Ensure every essay has an introductory paragraph that outlines the topic and a conclusion that summarizes the main points and restates your position.
logical structure
The essay's structure is difficult to follow due to a lack of clear transitions and topic sentences. Use well-structured paragraphs with clear topic sentences. Additionally, incorporate transition words to guide the reader through your argument, thus enhancing the logical flow of ideas.
supported main points
Main points in the essay are presented but not fully developed. When discussing the reasons behind emphasizing product novelty in advertising and whether this is positive or negative, support each point with specific examples or evidence. This strengthens your argument and demonstrates a full understanding of the topic.
complete response
The essay presents a somewhat relevant response but fails to fully address why products being advertised as new is common and your clear stance on whether it's positive or negative. Elaborate fully on these prompts and ensure that your opinion is stated clearly throughout, not just at the end of the essay.
clear comprehensive ideas
Your ideas relating to the impact of technology on advertising new products are relevant but lack clarity and depth. Work on developing your ideas comprehensively, ensuring that each body paragraph contains one main idea that is expanded with explanations, reasons, or results.
relevant specific examples
The essay makes some reference to relevant examples, such as mentioning the cell phone industry, but these are not specific or detailed enough to support your arguments. Make sure that when you introduce an example, it is specific and detailed, helping to illustrate and strengthen your point.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: