In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

It is becoming increasingly common for businesses to highlight that their

products

are the latest ones in certain ways because of several factors. I, hereby, believe that

this

trend

could be a negative one for some following reasons. On the one hand, the reason why business owners tend to emphasise the fact that their

products

are new is that they want to let potential buyers gain knowledge about the latest

products

on the market. It is common for

people

to have an interest in something

that is

strange to them because curiosity is the nature of human beings. As an example,

people

tend to form a crowd in a public space when there is something interesting happening in that place.

Therefore

, by highlighting the fact that their

products

are new,

people

will get excited to know about them.

In contrast

this

condition becomes a marketing strategy since it allows the sellers to gain massive revenue from selling these goods from the first launch since it encourages

people

to buy them in the first place.

On the other hand

this

development could potentially result in some drawbacks.

Firstly

, the consumers are not well informed about the use or the ingredients of the

products

, which could be harmful to them. It is essential to give clear information about the

products

so the buyers will not feel that they are being tricked by the producers.

Additionally

, an advertisement that only contains information about the new product without giving any details could be a misleading promotion.

Secondly

this

trend

could promote a lavish lifestyle.

This

circumstance happens because the buyers purchase the things without any

further

consideration and buy the things based on their feelings of interest.

To sum up

, the

trend

of advertising

products

to inform the public that the

products

are new becomes a strategy of marketing, yet

this

development has some adverse effects since it potentially harms the consumers and promotes a wasteful lifestyle.

Therefore

, I believe that

this

trend

is a negative

trend

Submitted by someonewhodwells on Thu Jan 11 2024

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coherence cohesion

Ensure that each paragraph clearly adheres to a single main idea and that transitions between paragraphs and sentences are fluid to aid in readability and understanding. Make use of a range of cohesive devices and paragraphing techniques to enhance the logical structuring of your argument.

task achievement

A more comprehensive conclusion could consolidate your argument, re-emphasizing the main points made in your discussion. Reflect on the question and ensure every aspect of it has been explored and addressed in your essay. This would fully satisfy the task requirements.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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10Linking words
meeting the goal of 7 or more
3Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

333 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

Essentional vocabulary list for IELTS Writing 7+

Write a letter to a company asking for a refund for something you bought from them online. In your letter include: what you bought what the problem is why you want a refund

(SOFIA) With the rise of the internet more and more people are getting their news from social media platforms. Do the advantages of this trend outweigh the disadvantages?

The best way to solve environmental problems is increase fuel cost? do you agree or disagree?

More and more people in developing countries are purchasing cars for the first time. What problems does this cause? What do you think is a possible solution?

The plans below show the site of an airport now and how it will look after redevelopment next year. Summarise the information by selecting and reporting the main features and make comparisons where relevant