In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is becoming increasingly common for businesses to highlight that their
products
are the latest ones in certain ways because of several factors. I, hereby, believe that
this
trend
could be a negative one for some following reasons. On the one hand, the reason why business owners tend to emphasise the fact that their
products
are new is that they want to let potential buyers gain knowledge about the latest
products
on the market. It is common for
people
to have an interest in something
that is
strange to them because curiosity is the nature of human beings. As an example,
people
tend to form a crowd in a public space when there is something interesting happening in that place.
Therefore
, by highlighting the fact that their
products
are new,
people
will get excited to know about them.
In contrast
,
this
condition becomes a marketing strategy since it allows the sellers to gain massive revenue from selling these goods from the first launch since it encourages
people
to buy them in the first place.
On the other hand
,
this
development could potentially result in some drawbacks.
Firstly
, the consumers are not well informed about the use or the ingredients of the
products
, which could be harmful to them. It is essential to give clear information about the
products
so the buyers will not feel that they are being tricked by the producers.
Additionally
, an advertisement that only contains information about the new product without giving any details could be a misleading promotion.
Secondly
,
this
trend
could promote a lavish lifestyle.
This
circumstance happens because the buyers purchase the things without any
further
consideration and buy the things based on their feelings of interest.
To sum up
, the
trend
of advertising
products
to inform the public that the
products
are new becomes a strategy of marketing, yet
this
development has some adverse effects since it potentially harms the consumers and promotes a wasteful lifestyle.
Therefore
, I believe that
this
trend
is a negative
trend
.
Submitted by someonewhodwells on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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