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Writing Samples
Band 7

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
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It is becoming increasingly common for businesses to highlight that their
products
 are the latest ones in certain ways because of several factors. I, hereby, believe that
this
trend
 could be a negative one for some following reasons. On the one hand, the reason why business owners tend to emphasise the fact that their
products
 are new is that they want to let potential buyers gain knowledge about the latest
products
 on the market. It is common for
people
 to have an interest in something
that is
 strange to them because curiosity is the nature of human beings. As an example,
people
 tend to form a crowd in a public space when there is something interesting happening in that place.
Therefore
, by highlighting the fact that their
products
 are new,
people
 will get excited to know about them.
In contrast
,
this
 condition becomes a marketing strategy since it allows the sellers to gain massive revenue from selling these goods from the first launch since it encourages
people
 to buy them in the first place.
On the other hand
,
this
 development could potentially result in some drawbacks.
Firstly
, the consumers are not well informed about the use or the ingredients of the
products
, which could be harmful to them. It is essential to give clear information about the
products
 so the buyers will not feel that they are being tricked by the producers.
Additionally
, an advertisement that only contains information about the new product without giving any details could be a misleading promotion.
Secondly
,
this
trend
 could promote a lavish lifestyle.
This
 circumstance happens because the buyers purchase the things without any
further
 consideration and buy the things based on their feelings of interest.
To sum up
, the
trend
 of advertising
products
 to inform the public that the
products
 are new becomes a strategy of marketing, yet
this
 development has some adverse effects since it potentially harms the consumers and promotes a wasteful lifestyle.
Therefore
, I believe that
this
trend
 is a negative
trend
.
Submitted by someonewhodwells on

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coherence cohesion
Ensure that each paragraph clearly adheres to a single main idea and that transitions between paragraphs and sentences are fluid to aid in readability and understanding. Make use of a range of cohesive devices and paragraphing techniques to enhance the logical structuring of your argument.
task achievement
A more comprehensive conclusion could consolidate your argument, re-emphasizing the main points made in your discussion. Reflect on the question and ensure every aspect of it has been explored and addressed in your essay. This would fully satisfy the task requirements.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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