In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?
In the advertising world, it is currently a trend for brands to showcase their
products
as an innovation by any means. Although
there has been contention on whether this
is beneficial or detrimental, I strongly believe this
notion can contribute to the prosperity of businesses, and I will present my rationale behind it in detail below.
First of all, it is logical to mention that there are numerous factors leading to such
presentation of products
and services. Perhaps, the most significant one would be the fact that companies believe they can attract the attention of a widespread population through highlighting the novelty of their products
. They insist that due to
the pace of competition in the marketing industry, one can only rival others provided they invest in creativity. In fact, there should be a noticeable feature in a product presented to be able to draw the attention of customers, otherwise
it may not beat its equivalents.For instance
, when Adidas, a sportswear company, noticed a downgrade in profit in their purchases, managers decided to cooperate with a brand of electronic devices, thereby offering remarkable products
which could now be set up with customers' sports watches.
Additionally
, as the young population has always been the target of advertisements, emphasizing on
the novelty of ideas is an indispensable part of a company's policies. After all, youngsters usually follow the most recent trends, and endeavour to be as new and eye-catching as possible. As an illustration, makeup stores attempt to consider the newest tastes of their targeted community, particularly youngsters, when producing their latest collections.
In brief, it is my personal viewpoint that in order to succeed in the advertising venue, it is pivotal for businesses to enhance the novelty of their presentations chiefly Change preposition
apply
due to
the higher likelihood of absorbing customers through this
policy, and since their aimed society is in dire need of keeping up with the latest fashion ideas. Hence
, in my assumption, regarding the reasons mentioned, such
development can contribute to myriad positive aspects for companies.Submitted by shery.1375.sh on
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task achievement
While your essay provides a clear position regarding the advertisement trend and its outcomes, it is essential to address both sides of the argument more evenly to fully meet the task requirements. Consider discussing potential negative implications as well in order to present a balanced view and to ensure a complete response to the question.
coherence cohesion
Your essay demonstrates good logical structure and connectivity between ideas; however, there is room for improvement in terms of paragraph development. Aim for clarity in expressing your main points and ensure each paragraph centers around a single main idea with appropriate explanatory support. Also, consider varying your connecting phrases to enhance coherence.
Fully explain your ideas
To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).
For we to consider an essay structure a great one, it should be looking like this:
- Paragraph 1 - Introduction
- Sentence 1 - Background statement
- Sentence 2 - Detailed background statement
- Sentence 3 - Thesis
- Sentence 4 - Outline sentence
- Paragraph 2 - First supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 3 - Second supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 4 - Conclusion
- Sentence 1 - Summary
- Sentence 2 - Restatement of thesis
- Sentence 3 - Prediction or recommendation
Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.