In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

Nowadays, brands are often commercialising the

products

they sell by highlighting new features that come with them.

This

essay will cover the underlying factors behind

this

action, which mainly are related to the brand’s selling target. In my opinion,

this

kind of advertisement is leaning towards a negative development and

thus

should not be taken too far. Entrepreneurs are insisting that their

products

are new in one way or another because of their desire to raise brand awareness and increase their sales. In order to achieve these, the

products

need to convince potential customers to make a purchase.

However

, customers would not buy something that they already possess.

Therefore

, offering new features or advantages of a certain product will allow it to be marketed effectively.

Nonetheless

, it is undeniable that

this

way of promoting the

products

can be damaging, as it may encourage individuals to live an unsustainable life.

For instance

, one customer who has numerous beauty

products

may be intrigued by a lipstick labelled with several kinds of claims, alongside the words “brand new”.

Instead

of consuming the goods that one already has appropriately and wisely, there will be a growing tendency to buy unnecessary things and waste plenty of money. All in all, it can be inferred that the development of today’s advertising has the power to influence what society must purchase.

Although

this

type of advertisement flourished in order to reach the entrepreneur’s goals of meeting the sales target and brand awareness, it was done at the cost of people becoming more consumptive.

Hence

, I believe the drawbacks of

this

development are quite significant.

Submitted by writingielts0 on Thu Jan 18 2024

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Make sure to fully develop and extend your main points with specific examples. While the essay touches on the key issues, more elaboration with precise instances or data would strengthen the argument.

Fully explain your ideas

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Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

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9Linking words
meeting the goal of 7 or more
1Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

267 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

Some people believe that it is best to accept a bad situation, such as an unsatisfactory jon or shortage of money. Others argue that it is better to try and improve such situations. Discuss both these views and gives your opinion.

Art classes, such as painting and drawing, are as important to a child’s development as other subjets, so it should be compulsory in high schools. To what extent do you agree or this disagree?

Any country should be able to sell goods to other countries without the restrictions of the government. Do you agree or disagree?

Band 7+: Many people in the music business feel that illegal music sites on the internet are a serious threat to the industry and more should be done to prevent them from operating. To what extent do you agree or disagree with this view?