In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In the contemporary world, the main emphasis of business advertising is put on the newness of the product in the market as opposed to other similar products. In
this
essay, I will discuss, what are the reasons for
this
occurrence and
also
whether it is a positive or negative
development
. First and foremost,
such
a way of advertising emerged on the notion that
people
tend to choose so-called goods on their characteristics,
such
as modernity and cutting-edge technologies.
Therefore
,
this
chases only monetary and cynical goals to benefit from the weaknesses of
people
and
this
can be interpreted as a negative
development
.
As a result
, many businesses take
the
Correct article usage
apply
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advantage of
this
by
labeling
Change the spelling
labelling
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everything they manufacture as new and cutting-edge,
consequently
, some gullible individuals can be misled by these commercial claims into consequent buying.
For instance
, most smartphone-producing companies use the flawed definition of the word 'new' in their advertising campaigns.
On the other hand
,
this
practice can be interpreted as a positive
development
due to
sneaky
Correct article usage
the sneaky
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connotation of
this
, many
people
will get used to gimmick practices of the advertisement industry.
Therefore
, they will be hardened to distinguish the difference between a gimmick and genuine technologies by previously used tricks, which
further
strengthen already existing scepticism towards international corporations.
For example
, similar gimmick adverts existed in the early 1990-es to profit from naive viewers, which resulted in long-term low sales after buyers lost trust.
To conclude
,
although
this
advertisement technique is widely used owing to the exploiting nature of
people
's feelings,
this
can be interpreted as both a negative and positive
development
.
Nevertheless
,
this
is in some way
is
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apply
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helpful, in my opinion, as it raises awareness among the masses about it.
Submitted by dnm.best on

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coherence cohesion
Make sure your essay has a clear and logical structure. Organize your paragraphs so that each one presents a single main idea, supported by examples or explanations.
coherence cohesion
Include an introduction and conclusion that clearly state your position and summarize your main points. This ensures that your essay feels complete and allows the reader to understand your viewpoint throughout the essay.
task achievement
Develop your main points by including more specific and relevant examples. This strengthens your argument and helps illustrate your ideas more convincingly.
task achievement
Aim for clarity in expressing your ideas, making sure each sentence contributes to your overall argument and is easy for the reader to understand.
task achievement
Balance the essay with an equal evaluation of both positive and negative aspects of the advertisement technique for a comprehensive response.

Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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