In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #products #development

In the contemporary world, the main emphasis of business advertising is put on the newness of the product in the market as opposed to other similar products. In

this

essay, I will discuss, what are the reasons for

this

occurrence and

also

whether it is a positive or negative

development

. First and foremost,

such

a way of advertising emerged on the notion that

people

tend to choose so-called goods on their characteristics,

such

as modernity and cutting-edge technologies.

Therefore

this

chases only monetary and cynical goals to benefit from the weaknesses of

people

and

this

can be interpreted as a negative

development

As a result

, many businesses take

the

Correct article usage

apply

show examples

advantage of

this

labeling

Change the spelling

labelling

show examples

everything they manufacture as new and cutting-edge,

consequently

, some gullible individuals can be misled by these commercial claims into consequent buying.

For instance

, most smartphone-producing companies use the flawed definition of the word 'new' in their advertising campaigns.

On the other hand

this

practice can be interpreted as a positive

development

due to

sneaky

Correct article usage

the sneaky

show examples

connotation of

this

, many

people

will get used to gimmick practices of the advertisement industry.

Therefore

, they will be hardened to distinguish the difference between a gimmick and genuine technologies by previously used tricks, which

further

strengthen already existing scepticism towards international corporations.

For example

, similar gimmick adverts existed in the early 1990-es to profit from naive viewers, which resulted in long-term low sales after buyers lost trust.

To conclude

although

this

advertisement technique is widely used owing to the exploiting nature of

people

's feelings,

this

can be interpreted as both a negative and positive

development

Nevertheless

this

is in some way

Unnecessary verb

apply

show examples

helpful, in my opinion, as it raises awareness among the masses about it.

Submitted by dnm.best on Fri Jan 19 2024

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coherence cohesion

Make sure your essay has a clear and logical structure. Organize your paragraphs so that each one presents a single main idea, supported by examples or explanations.

coherence cohesion

Include an introduction and conclusion that clearly state your position and summarize your main points. This ensures that your essay feels complete and allows the reader to understand your viewpoint throughout the essay.

task achievement

Develop your main points by including more specific and relevant examples. This strengthens your argument and helps illustrate your ideas more convincingly.

task achievement

Aim for clarity in expressing your ideas, making sure each sentence contributes to your overall argument and is easy for the reader to understand.

task achievement

Balance the essay with an equal evaluation of both positive and negative aspects of the advertisement technique for a comprehensive response.

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14Linking words
meeting the goal of 7 or more
2Word repetition
meeting the goal of 3 or fewer
4Grammar mistakes
 

4 paragraphs

284 words

5.50

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In many countries around the world, rural people are moving to cities, so the population in the countryside is decreasing. Do you think this is a positive or a negative development?

Some people say that the main environmental problem of our times is the loss of particular species of plants and animals. Others say that there are more important environmental problems. Discuss both views and give you own opinion.

A big salary is much more important than job satisfaction. Do you agree or disagree? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Art is considered an essential part of all cultures throughout the world. However, these days fewer and fewer people appreciate art and turn their focus to science, technology and business. Why do you think this is? What could be done to encourage more people to take interest in the arts?