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Writing Samples
Band 7

Some people say that advertising is extremely succesfull at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

#people #succesfull #attention
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Some people believe that advertising is very effective at influencing consumers' buying decisions,
while
 others claim that it is so common that we no longer pay attention to it.
Although
 the internet has made advertising more common than ever before, I think it is still a powerful source of influence, which can affect people's desires. On the one hand, some might argue that our day-to-day life is not separable from
the
Correct article usage
apply
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advertisement
Fix the agreement mistake
advertisements
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 because the internet has become an essential part of our lives. Media platforms feed us with a tremendous amount of
this
, so much so that we have gotten used to it. Apart from that, celebrities constantly advertise products in their promotional videos, in these cases, people just skip it and try to avoid spending time on it.
As a result
, most internet users became numb to it.
However
, I strongly disagree with
this
 view because if
this
 was ineffective in some way, big corporations would not spend a horrendous amount of money on it.
On the other hand
, it is widely known that advertisers use various tricks to plant seeds in consumers' minds. One
such
 trick is the advertisement in movies, where a commercial product is shown in a movie in the beginning and in the ending to put the right narrative in viewers' unconscious minds. Another example is luxury brands that were able to impose the idea that their chic clothing represents wealth and status.
Hence
, many individuals often associate well-known goods with something like Coca Cola is mostly associated with Christmas.
Therefore
, we as a society should realize the impact of advertising to minimize its influence.
To conclude
, considering both previously mentioned views, I tend to think that everyone should have an understanding of the basic advertisement and the way advertisers manipulate our opinions.
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introduction conclusion present
Make sure you have a clear introduction that presents the topic and your thesis statement. Your conclusion should also summarise your key points and restate your opinion.
supported main points
Ensure that each paragraph has a clear main idea and is expanded with supporting points or examples to strengthen your arguments.
relevant specific examples
Provide more varied and detailed examples to support your arguments. These examples should be specific and relevant to the topic.
logical structure
Develop a consistent thread that ties all parts of your essay together. Use cohesive devices effectively, but avoid overusing them.
complete response
Remember to fully address all parts of the task. Make sure that both sides of the argument are adequately explained before giving your own opinion.
clear comprehensive ideas
Strive for clarity in your writing by elaborating on your ideas in a more comprehensive manner. Your points should be straightforward and thoroughly explained for the reader.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • persuasive
  • consumer behavior
  • brand awareness
  • emotional appeal
  • targeted advertising
  • social media platforms
  • ad fatigue
  • desensitized
  • ad-blockers
  • overexposure
  • brand loyalty
  • repetitive
  • irrelevant
  • personalized advertising
  • influencer marketing
  • interactive ads
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