Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?
Big
businesses
often have large budgets for advertising, which leads people
to buy their products
. This
situation happens because the products
have already been well-recognized by consumers
, whereas
local manufacturers appear not to have sufficient funds for promotion; therefore
, to increase the number of buyers of local products
, the governments can provide monetary aid for the local manufacturers.
Product knowledge is essential for expanding a business. A large company can attract more consumers
since the vast majority of people
already know about their products
. However
, most of the small companies cannot afford to do advertisements to promote their products
, which makes their goods not well-known to the targeted buyers. For instance
, people
prefer to buy a big brand of detergent, such
as Downy, rather than locally produced detergent because they know Downy better from the advertisement that they saw.
Some measures can be taken to encourage consumers
to purchase local goods. To begin
with, the governments can provide monetary assistance or some investments in domestic businesses
. By having budget support, they can afford to do some campaigns to increase consumers
’ awareness of their products
and attract them to test them. Secondly
, local businesses
can use the funds to improve the quality of their products
. For example
, they can enhance products
’ packaging or invest in more advanced machinery. These improvements can attract consumers
since most people
prefer to purchase good quality items.
In conclusion, local businesses
struggle to fund their advertisements and promotions because they are short on budgets. By providing government aid, they can boost consumers
' awareness of their goods and also
enhance the goods’ quality; hence
, prospective consumers
are encouraged to try their products
.Submitted by usedtobesomeoneyoulove on
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coherence cohesion
While your essay includes an introduction and conclusion, try to make your conclusion more conclusive by summarizing the main points effectively rather than introducing new ideas.
task achievement
Ensure each paragraph has a clear central idea, supported by relevant examples or explanations. Your essay would benefit from more detailed instances that directly support your arguments.
coherence cohesion
Use a range of cohesive devices to help your essay flow more naturally and clearly. There's a need for better transitions and signposting language to guide the reader.
task achievement
Address all parts of the task more fully. While you have discussed the problems caused by big business marketing and provided solutions to promote local products, you should explore and elaborate on the problems in greater depth.