Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

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Big
businesses
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often have large budgets for advertising, which leads
people
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to buy their
products
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.
This
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situation happens because the
products
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have already been well-recognized by
consumers
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,
whereas
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local manufacturers appear not to have sufficient funds for promotion;
therefore
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, to increase the number of buyers of local
products
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, the governments can provide monetary aid for the local manufacturers. Product knowledge is essential for expanding a business. A large company can attract more
consumers
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since the vast majority of
people
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already know about their
products
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.
However
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, most of the small companies cannot afford to do advertisements to promote their
products
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, which makes their goods not well-known to the targeted buyers.
For instance
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,
people
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prefer to buy a big brand of detergent,
such
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as Downy, rather than locally produced detergent because they know Downy better from the advertisement that they saw. Some measures can be taken to encourage
consumers
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to purchase local goods.
To begin
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with, the governments can provide monetary assistance or some investments in domestic
businesses
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. By having budget support, they can afford to do some campaigns to increase
consumers
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’ awareness of their
products
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and attract them to test them.
Secondly
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, local
businesses
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can use the funds to improve the quality of their
products
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.
For example
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, they can enhance
products
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’ packaging or invest in more advanced machinery. These improvements can attract
consumers
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since most
people
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prefer to purchase good quality items. In conclusion, local
businesses
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struggle to fund their advertisements and promotions because they are short on budgets. By providing government aid, they can boost
consumers
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' awareness of their goods and
also
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enhance the goods’ quality;
hence
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, prospective
consumers
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are encouraged to try their
products
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.
Submitted by usedtobesomeoneyoulove on

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coherence cohesion
While your essay includes an introduction and conclusion, try to make your conclusion more conclusive by summarizing the main points effectively rather than introducing new ideas.
task achievement
Ensure each paragraph has a clear central idea, supported by relevant examples or explanations. Your essay would benefit from more detailed instances that directly support your arguments.
coherence cohesion
Use a range of cohesive devices to help your essay flow more naturally and clearly. There's a need for better transitions and signposting language to guide the reader.
task achievement
Address all parts of the task more fully. While you have discussed the problems caused by big business marketing and provided solutions to promote local products, you should explore and elaborate on the problems in greater depth.
Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
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