Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

It is absolutely true that there is a huge difference in the budget of large
business
and local
business
for promoting and marketing their
business
as a result
many peoples are attracted to buying branded
products
rather than the local product. If
people
keep on buying branded clothes it will cause serious problems for the local
business
holder. Large companies have large funding for the product to introduce in the market
due to
which
people
end up buying their product and local businessman, Turning to the problems when the expansion of large businesses occurs, the most tangible is the collapse of the local businesses. It is evident that when huge
business
entities have exorbitant investments in the marketing and promotion of
products
, the local ones, which are generally independently owned, usually do not have that much economic might to defend them. Soon or later these firms would suffer heavy loss in the market, and eventually be wiped out. By the way, several steps can solve these problems. One of the easiest ones is to induce the government to promote the value and advantages of local
products
over international ones.
Moreover
, the
products
from small provinces or regions are usually more affordable because marketers do not invest as much in marketing as large corporations. So when the customer wants to buy something cheap with high quality, he can look for alternatives from smaller businesses
instead
of buying the original version from big companies. At
last
, another possible solution is to advertise the local sights. In that case, more
people
will know about the new provinces: their culture, the locals’ lifestyle, etc.
As a result
, the local
products
will be sold much more often. In conclusion,
it is clear that
large companies can retain a number of customers
due to
their effective marketing strategy.
However
, several effective methods can be implemented to encourage
people
to endorse the local market.
Submitted by dohuyhoang on

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Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
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