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Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view?

#methods #today’s #society
new media and mass media have been manipulating people's mind for a long time. Especially, the advertiser have been doing
this
. nowadays advertising doesen't use same
methods
, but unfortunally there are other occults
methods
 riskier than the past. In
this
 essay I will explain which
methods
 are in using in nowadays,
in particular
 I will give 3
methods
 and my point of view. In 1989, Packard wrote “Occult persuaders”, a book who he told about
methods
 of manipulation used by advertising. In
this
 book, Packard denunced that practice and he recommended to must be more clear in the future. Now there are more control and laws than in the past, but it’s not enought. Nowadays there are three main
methods
 used in advertising: influencers, SEO (Search Engize Optimization) and Facebook and Google pay advertising. Every of these
methods
 include many psychological’s joke.
For instance
 the SEO method use keywords to put up a website; Influencers have a communities and they are using them to propose produtcs or services of other compaines. I’ve studied for 5 years communication and new media at the University and in
this
 moment I’m working in a web agency: the majority compaines’s goal is to sell, and without adv
this
 is impossible. But in my point of view unethical advetising is unaccettable:
firstly
this
 downfall products and services of companies and
furthermore
 these
methods
 deceive people.
Submitted by bollinielisa4 on

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Structure
Ensure your essay has a clear introduction, body paragraphs, and conclusion. The introduction should outline the main points you plan to discuss. Each body paragraph should focus on a single point, supported by examples or evidence. Finally, your conclusion should summarise your ideas and restate your opinion.
Task Response
Work on making your arguments more focused and relevant to the question. While you mention modern advertising methods, it's important to directly address how these methods might be unethical or unacceptable, as the question asks. Providing specific examples and explaining why these methods are viewed as unethical will help strengthen your argument.
Coherence
Improve the coherence of your essay by logically organizing your ideas. Make sure there's a clear connection between paragraphs and within paragraphs as well. Using transition words can help your essay flow more smoothly from one idea to the next.
Grammar and Spelling
Pay attention to avoiding spelling and grammar errors. Improper use of words (e.g., 'joke' instead of 'trick', 'Engize' instead of 'Engine') can distract readers and weaken your arguments. Consider using a tool to check your work before finalizing it.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Unethical
  • Unacceptable
  • Deceptive
  • Exaggerated
  • Misleading
  • Manipulation
  • Vulnerable
  • Targeted advertising
  • Perpetuation
  • Societal norms
  • Stereotypes
  • Negative body image
  • Intrusion of privacy
  • Data-driven
  • Over-saturation
  • Desensitization
  • Annoyance
  • Greenwashing
  • Eco-conscious
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