In their advertising, businesses nowadays usually emphasize that their products are new in some way.

In the current era, it is undeniable that more and more
businesses
apply advertising to underline their “new” goods slogan, there are several reasons which cause
this
consequence. Meanwhile, it is necessary to evaluate whether
this
trend is positive or negative. First and foremost, the sellers and commercial companies try to develop and advertise new products to attract customers to buy their
items
. People are easy to be attracted and pay for new products
such
as new surfaces, new functions, new designs and updated systems, mainly because
this
way can excite their curiosity.
On the other hand
, with the popularity of the internet and the
development
of technology, especially high-tech
items
are published on the sales market, in
this
case, a huge of manufacturers have to find and update new ideas and new functions of products which can make sure their brand to be successful by competing with other sellers in the same industry.
For instance
, Apple group always publish new
a
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phone handset almost every year,
although
these new handsets look like no big changes, they research and develop a few new functions or change a few surfaces of the item. We have to admit
this
is a good marketing and advertising way to draw consumers to purchase. People even feel proud of buying the latest iPhone. In my opinion,
businesses
market
items
with “new” ideas, which brings more positive
development
. As we all know, Competition stimulates consumption.
Businesses
have to update their products’ quality, marketing way, service and price by comparing with various professions. It applies a good environment to let customers have the right to choose and compare the best
items
before paying. Despite
this
brings more stress to sellers. We can not ignore it helps economic
development
, indeed. In conclusion, in spite of
businesses
marketing with new
items
will bring more competition and pressure, it seems to be negative.
Nevertheless
, it will undoubtedly stimulate the data growth of the entire consumer market and promote the economic
development
of the whole society, which is a benign and positive phenomenon.
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