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Writing Samples
Band 6

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #products #development
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It has become increasingly common for businesses to promote their products by highlighting something new than other ones in commercials to attract consumers to buy nowadays. In the paragraphs below, I will demonstrate the cause of
such
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 a phenomenon and express my ideas about it. People are more willing to purchase goods when the items are better than the old ones.
Hence
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, emphasizing that a product is new in some way is a marketing strategy to boost the selling amount. Take smartphones
for example
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, there are various styles of smartphones for consumers to choose from, and if a company needs to make its product more outstanding than others, it must showcase the differences to attract customers to purchase,
such
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 as new
colors
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colours
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, better photo functions, or a more rapid working process system. There are always opportunities to make customers appeal to pay money for a new and special characteristic. I believe businesses advertising their goods by emphasizing their advantages is a positive trend, as it can foster the advancement of the industry. When seeing the competent display of a better, newer product than yours, you may want to defeat him by putting more hard work into developing new ideas.
As a result
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, consumers could get better services and experiences of using new products.
Overall
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, showing products are new in some aspects of a company's advertising is one of the strategies to make customers more willing to buy them, and
such
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 a phenomenon boosts the advancement of the field of industry, making our world a more efficient and convenient place to live.
Submitted by whitney10507 on

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task achievement
Aim to have a clear introduction that directly addresses the question, mentioning both points that will be discussed (reasons for the emphasis on newness in advertising and whether it's positive or negative).
coherence cohesion
Use a wider range of cohesive devices (e.g., moreover, therefore, consequently) and paragraphing effectively to make your essay easier to follow. This includes having clear topic sentences at the beginning of each paragraph.
task achievement
To enhance your response, it's important to discuss both sides of the argument more equally if the question asks for your opinion on whether it's a positive or negative development. Include more detailed examples to support your points.
coherence cohesion
Ensure your conclusion clearly summarizes your opinion and the main points discussed in the essay. This helps reinforce your argument and provides a strong finish to your essay.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
What to do next:
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