today,the high sales of popular consumer goods reflect the power of advertising and not real needs of the society in witch they are sold. to what extend do you agree or disagree?

In the context of modern society,

the

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apply

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industry

of

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apply

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advertising

have

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has

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a considerable influence

in

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on

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the increasing and alarming

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consumism

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consumption

of

generation

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the generation

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nowdays

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nowadays

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.

This

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essays

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essay

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agrees with the former statement, since the architecture of social

plataforms

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platforms

allow

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allows

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and

encourage

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encourages

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this

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phenomenon,

as well as

Linking Words

the

quality

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and fast-paced

goods

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manufactured in the context of today.

Firstly

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,

advertisement

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advertisements

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have gained an extreme amount of influence

due to

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the inclusion of

adds

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ads

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in social

media

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. What used to be spaces for sharing personal experiences and friends, now are flooded with advertising, prompting users to consume certain products without any reasonable explanation. A series of recent studies conducted by VOX,

shown

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has shown

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that social

media

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users guide their buying choices by trends on social

media

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. These trending products are managed by advertising

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campaings

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campaigns

campaign

displayed on major influencing platforms

such

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as

Tiktok

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TikTok

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and Instagram, and aided by 'influencers'

which

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who

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aide

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aid

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and sustain these

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campaings

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campaigns

.

Secondly

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, the fast-paced of

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consumism

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consumerism

is reflected

on

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in

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the kind of durability and

quality

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of the

goods

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advertise

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advertised

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in general. In the past, most

of

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apply

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the

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apply

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things were constructed or designed to

last

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for decades or even generations, nowadays, the products form part of a phenomenon called 'programmed

obsolence

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obsolescence

', which means that

goods

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are meant to be non-reusable, and easily replaceable,

hence

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, its usage

are

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is

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meant to be for only a couple of years or months. One of the most remarkable examples is the fashion industry. Since the implosion of 'fashion influencers' and candid clothing

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campaings

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campaigns

campaign

, wardrobes and fashion industries have been lowering the

quality

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of their clothes, in order to sell and offer collections at a concerning speed.

This

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phenomenon

its

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is

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called '

fast-fashion

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fast fashion

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' and it accounts for one of the biggest sources of

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consumism

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consumerism

as well as

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environmental contamination

according to

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studies made by Oxford University in 2020.

To conclude

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, the

arising

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rising

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trend of consuming non-reusable and easily

trown

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thrown

grown

goods

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is

due to

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the

streghten

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strengthen

of advertising

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campaings

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campaigns

, creating trends in order to attach users

in

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to

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the chains of

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consumism

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consumerism

. These can be propelled by social

media

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platforms

,

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apply

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and can be shown an increase by influencers,

mantaining

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maintaining

the fast pace of consuming, even when the

quality

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of the

goods

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is not the best.