Some companies sponsor sports and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

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It is irrefutably true that the way of advertisement has changed over the years. Sponsorship has become more popular, wherein many companies advertise their products by sponsoring
sports
events or a sportsperson, which helps the
company
promote the brand and reach customers worldwide. Some people opine that
this
advertising practice has several benefits,
while
others believe it has more drawbacks. Meanwhile, in my personal opinion, the advantages outweigh the disadvantages. To commence with, one of the major advantages of sponsoring
sports
is that it increases respective companies’ sales.
For example
, suppose the
company
sponsors a
sports
team or a
sports person
Correct your spelling
sportsperson
show examples
of global interest. In that case, the organizers need not worry about the funding. These companies invest a considerable sum of money and look after the entire expenses of the particular
sports
star or
sports
event. They print their
company
’s logo on the player’s jersey, display posters & banners, and grab the audience’s attention towards their products. Eventually, the
company
becomes a household name in the targeted society.
Moreover
, the sponsorship can provide an excellent platform for the new players. On the flip side, it is worth noting that there are some disadvantages of sponsorship,
such
as the
company
may be using the grounds of sporting events to boost the sales of their low-quality products.
For example
, a wine supplier
company
, Kingfisher, sponsors cricket to promote its product;
nevertheless
, wine has adverse effects on human health.
Subsequently
, if a
sports person
Correct your spelling
sportsperson
show examples
becomes injured or sick during the match season, the money invested by the
company
is wasted.
In addition
, if the
sports
player gets involved in illegal activities
such
as match-fixing or consumption of performance-enhancing drinks,
then
the
company
’s reputation suffers. These kinds of acts
also
kill the essence of
sports
. To summarize, sponsoring
sports
events is mutually beneficial to both parties,
on the contrary
, the adverse outcomes are undeniable. The disadvantages are negligible when considering the advantages. In my perspective, I believe that sponsoring
sports
has opened a window for the
company
to stay in the market, and it’s the players’ duty to up their game level without getting caught in any scandal
Submitted by sajnamandothputhiyaveetil on

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coherence cohesion
Ensure to include a wider variety of sentence structures to enhance the complexity and flow of your arguments. While your essay is well-structured, diversifying sentence types can increase readability and engagement.
task achievement
In your essay, try to discuss both viewpoints more evenly to provide a balanced argument. While you have provided insightful views, ensure that both sides are equally represented before giving your opinion.
task achievement
While you've provided relevant examples, enhancing these with more specific details can reinforce your arguments. Consider incorporating statistics, reports, or studies to substantiate your points for a more convincing discourse.
Topic Vocabulary:
  • Brand Visibility
  • Financial Support
  • Positive Brand Association
  • Market Penetration
  • Ethical Concerns
  • Pressure on Athletes
  • Sponsorship
  • Globally popular
  • Reputation
  • Demographic groups
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