In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Recently, the owners of businesses have gone to the media and claimed having produced something that has never been seen before.
This
essay will explore the reasons behind
this
type of advertising and mention in detail how it is a negative development.
To begin
with, one the main things causing it is in order to attract
customers
.
This
means whenever there is a new item, results in keeping the old ones and gaining others
also
.
For instance
, Al Haramain perfume company are famous worldwide for their continued
upcomings
Correct your spelling
upcoming
with different types of "oud" as other factories
also
do,
overall
having the greatest profit.
Moreover
,
this
is absolutely not a great way of attracting
customers
and has a negative impact on causing trust issues. If factories always assume that they will gain
customers
by lying to them
then
it is definitely not the right move.
For example
, let us take the Apple company. They have been producing mobile phones for over 10 years and on annually. The
last
four generations that have been manufactured are almost the same, have a similar style, camera and types with slightly different or there is none. Despite
this
, always claim a new phone is coming. Recent researches now predict that in next following years,
customers
will decline and there will be another company taking the lead.
To conclude
, there is no doubt that companies that produce new items will have great profit but at the same time not doing a piece of fake news
due to
lack of trust and a bad reputation.
Submitted by Abdulrahimmohamudali on

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coherence cohesion
Ensure your essay has a clear and logical structure. This includes a well-defined introduction, a coherent body of paragraphs, and a clear conclusion. Make sure each paragraph focuses on a single main idea and is well-connected to the overall argument.
coherence cohesion
Improve introduction and conclusion to clearly outline your position and summarise your main points. Utilize transitional phrases to enhance the flow between paragraphs and within paragraphs to better link your ideas.
task achievement
Provide clear and comprehensive responses to all parts of the task. Make sure your essay directly addresses the questions posed, outlining why businesses emphasize new products and discussing the implications of this trend.
task achievement
Incorporate more specific examples and evidence to support your arguments. Ensure the examples are directly relevant and clearly illustrate the points you are making. This strengthens your argument and demonstrates task understanding.
coherence cohesion
Clarify and expand on your main points, ensuring they are well-supported. Avoid overgeneralization or assertions without adequate backing. More detailed explanation and evidence for your arguments could make your essay more persuasive and compelling.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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