The tables above show sales of fair trade coffee and bananas in five countries in Europe in 1999 and 2004.

The given table charts compare the

sales

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of Fairtrade-labelled

coffee

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and

bananas

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in five European countries, namely The

UK

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, Switzerland,

Denmark

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, Belgium, and

Sweden

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in terms of

euros

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in the years 1999 and 2004.

Overall

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, it can be observed that The

UK

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was by far the best market leader in both the

coffee

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and

bananas

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trade

while

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Sweden

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was the lowest among other countries. In 1999,

whereas

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the

UK

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was moderately different from

Denmark

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(1.8 mlns of

euros

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) in

coffee

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sales

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, it achieved the highest rank with 20

mln

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€ in 2004. In Belgium and Switzerland, the

sales

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of

coffee

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doubled and reached 1.7 and 6 million

euros

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in 2004 respectively.

However

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, there were slight increases in

Denmark

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and

Sweden

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only by 0.2

mln

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euros

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in

coffee

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sales

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. Interestingly, in the

UK

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,

bananas

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revenue was 15mln

euros

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in 1999 and nearly tripled in 2004. Like the

UK

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, Switzerland and

Denmark

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increased to 5.5 and 4

mln

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€ respectively in fair trade

bananas

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. In spite of the three countries'

sales

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achievements, Belgium and

Sweden

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underwent decreases approximately by 1

mln

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euros

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.