The tables above show sales of fair trade coffee and bananas in five countries in Europe in 1999 and 2004.

The given table charts compare the

sales

of Fairtrade-labelled

coffee

and

bananas

in five European countries, namely The

UK

, Switzerland,

Denmark

, Belgium, and

Sweden

in terms of

euros

in the years 1999 and 2004.

Overall

, it can be observed that The

UK

was by far the best market leader in both the

coffee

and

bananas

trade

while

Sweden

was the lowest among other countries. In 1999,

whereas

the

UK

was moderately different from

Denmark

(1.8 mlns of

euros

) in

coffee

sales

, it achieved the highest rank with 20

mln

€ in 2004. In Belgium and Switzerland, the

sales

of

coffee

doubled and reached 1.7 and 6 million

euros

in 2004 respectively.

However

, there were slight increases in

Denmark

and

Sweden

only by 0.2

mln

euros

in

coffee

sales

. Interestingly, in the

UK

,

bananas

revenue was 15mln

euros

in 1999 and nearly tripled in 2004. Like the

UK

, Switzerland and

Denmark

increased to 5.5 and 4

mln

€ respectively in fair trade

bananas

. In spite of the three countries'

sales

achievements, Belgium and

Sweden

underwent decreases approximately by 1

mln

euros

.