In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In today's world, manufacturers tend to advertise that their own
products
are made for the first time in some areas. If advertisers disseminate their
products
are new, it is more likely to appeal
more
Change preposition
to more
show examples
buyers to purchase.
As nowadays
Change preposition
Nowadays
show examples
, people can get information on the internet whenever and wherever they want, they often pay attention to new things which may provide opportunities for the
mass
Fix the agreement mistake
masses
show examples
to access
to
Change preposition
apply
show examples
fashion to showcase status and identities. By emphasising the factors of being new, the manufacturers are able to earn profits and access to big reputations to defeat other factories in the same area.
While
this
phenomenon has its cons and pros. As for its advantages, advertisements which focus on new factors of some
products
may result in positive
competiton
Correct your spelling
competition
between manufacturers.
Thus
,
this
can help improve the service provided by producers and even help
incentive
Correct your spelling
incentivise
show examples
more new ideas
Change preposition
for
show examples
of
Change preposition
for
show examples
designing
products
. When more and more consumers begin choosing and buying ideal items with new features, the economy is likely to grow
due to
the constant upgrade of
products
.
By contrast
, fake dissemination of new features or functions of some specific items may lead to negative impacts on society. Because some things bought by people are sometimes important to physical or mental health rather than simply
show
Wrong verb form
showing
show examples
off wealth.
For example
, if advertisers emphasise food or drinks with new flavours or ingredients but choose to tell lies to conceal the low nutrition feature of these
products
,
this
may tend to be detrimental to people's body conditions.
To sum up
, it is reasonable and necessary for businesses to think highly of the factor of being new in their
products
to attract consumers to buy and
this
is likely to be a double-edged sword.
Submitted by 1434110674 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Task Response
Remember to closely follow the prompt by directly addressing both questions posed, ensuring your essay maintains a clear and focused approach throughout.
Task Achievement
It can be beneficial to include a wider range of examples from personal experiences or known facts to strengthen your argument and make it more persuasive.
Coherence and Cohesion
To enhance cohesion and coherence, consider utilizing a variety of linking phrases and ensuring a clear paragraph structure that guides the reader smoothly from one idea to the next.
General
Be mindful of overgeneralizations and always aim to support your points with specific examples or evidence for a stronger, more compelling argument.
Balance and Depth of Argument
You effectively discuss both the potential positive and negative outcomes of businesses emphasizing the novelty of their products, showing a balanced approach.
Effective Conclusion
Your conclusion succinctly summarizes the main points, reinforcing the argument made throughout the essay.
Rich Vocabulary
The essay demonstrates a good range of vocabulary, contributing to its readability and engagement.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

You are not ready for IELTS Speaking, if you

  • Can’t speak smoothly without pauses.
  • Use simple words and lack vocabulary.
  • Feel nervous and anxious when speaking.
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays:

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!