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Writing Samples
Band 8

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion

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Advertising has been an integral part of marketing campaigns for years.
However
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, many
people
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 start to question the effectiveness of advertising.
This
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 essay will identify the underlying reasons for each view and provide my own opinion. On one hand, repeated exposure to specific
advertisements
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 increases the likelihood of individuals being influenced to make a purchase, especially if the advertisement is captivating.
For instance
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, many
people
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 admit that they will purchase a
product
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 with a creative campaign in the mass media because they grow a sense of familiarity and are attracted to the narrative of the ads.
Furthermore
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, a new brand will need to create public recognition through advertisement to build a consumer base. Targeted consumers often display more inclination to purchase if they know what kind of values the
product
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 offers.
On the other hand
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, the abundance of advertising leads to a decline in
people
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's
overall
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 interest in
advertisements
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. As we currently live in a highly digitalized world, continual exposure to
advertisements
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 can desensitize individuals, diminishing their likelihood of paying attention to or recalling any specific advertisement. The volume of the ads we encounter sometimes creates ad fatigue that eventually motivates
people
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 to avoid
advertisements
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.
Moreover
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, some
people
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 are aware that
advertisements
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 could be misleading. Advertising does not always give an accurate representation of the
product
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 in real life. The advertising might exaggerate the benefits of the
product
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 in some ways. In summary,
people
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 can have opposing opinions about the effectiveness of advertising in influencing
people
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’s purchasing decisions. To my way of thinking, advertising is still essential to introduce the
product
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 and persuade potential buyers as long as the advertising is creative and truthful to maintain the trust of the consumers.

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Examples
Expand on your examples by providing more detailed or specific cases where advertising influenced purchasing behavior or instances of ad fatigue to strengthen your argument.
Linking Words
Consider using a wider variety of linking phrases to enhance the flow between ideas and paragraphs.
Opinion Clarity
Be sure to directly address the prompt by clearly stating your opinion in both the introduction and conclusion to make it stand out more to the reader.
Structure
You have provided a clear and logical structure that guides the reader through your discussion effectively.
Introduction & Conclusion
Your use of an introductory and concluding paragraph effectively sets the stage for your argument and wraps it up, providing a clear standpoint on the issue.
Balanced Discussion
The inclusion of specific viewpoints and the contrasting perspectives on advertising effectiveness help to present a balanced discussion.
Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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