In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?
In
this
new era with a high prevalence of entrepreneurs, the creation of innovative products has become more popular, mainly because of the competitiveness and the necessity to improve their marketing. I consider that their positive impacts outweigh the negative ones, and in this
essay, I will explain my reasons in detail.
To start with, most advertisements try to persuade human feelings and thoughts, thus
many professionals, such
as sociologists, anthropologists, psychologists, etc, have deeply researched human behaviours in order to know how to captivate the attention of the population. Therefore
, investors have been aware of the characteristics of the community in which they desire to have an impact. This
represents a big merit and, as a consequence
, their sales have experienced an increase. For example
, big-scale clothing industries have seasonal trade owing to the weather, thus
they offer a wide variety of clothes according to
the climate and make discounts to enhance their sales.
Additionally
, it is well-known that new environmental policies have been created in response to global warming, hence
, many industries have created cutting-edge designs with recycled material as well as
they have changed their equipment in order to establish eco-friendly settlements. Consequently
, many companies are not only appealing to environmental activists but also
generating inclusive campaigns. For example
, 'Gucci' used to employ animal hides in their shelters, however
, they removed those materials from their clothes. Since then
, their goods have been widely worn and their sales have rocketed.
To sum up
, human brains and behaviours are changing constantly, thus
marketing and products should advance at the same speed. Then
, innovation and out-of-standard merchandise are required in order to adapt them to our needs.Submitted by luciaagudelomotta on
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task achievement
The essay addresses the prompt but lacks a clear and consistent focus on both questions posed in the task. The introduction suggests a positive view on product innovation, but this viewpoint is not consistently defended or elaborated upon throughout the essay.
task achievement
Some points could be more effectively developed. For example, the impact of emphasizing new products on businesses could be more detailed, as could the discussion on whether this is positive or negative.
coherence cohesion
The essay has a logical structure with an introduction, body paragraphs, and a conclusion, but transitions between ideas could be smoother. Sentences within paragraphs sometimes lack clear connections to one another, which can disrupt the flow of ideas.
coherence cohesion
Use linking words and phrases more effectively to ensure each paragraph flows smoothly into the next. This will help create a more cohesive essay overall.
coherence cohesion
While the main points are generally supported with examples, some points could use more specific evidence or explanation to strengthen the argument. For instance, explaining more about how businesses benefit from innovation could make the argument more compelling.
task achievement
The essay provides specific examples to support the arguments, making the points more concrete and relatable. For instance, citing 'Gucci' and clothing industries helps ground the discussion in real-world scenarios.
coherence cohesion
The structure of the essay includes an introduction, body paragraphs, and a conclusion, which helps in organizing the ideas. The main ideas are present and generally supported.
task achievement
The essay addresses different aspects of the topic, including consumer psychology and environmental policies, showing a broader understanding of the issue.
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