Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
In an era characterized by captivating marketing campaigns, advertisement serves as an important milestone for brands. Some argue that advertising manages to increase sales incredibly,
while
others oppose this
assertion as adverts
can be seen everywhere and people
’s attention is not sufficient. This
essay vehemently supports that advertising is successful in terms of its impact on consumers.
To begin
with, marketing adverts
have enormous effects on people
. Adverts
’ ability to make target customers believe in the necessity of a product is unbelievable, even if the potential customers do not need it at all. Therefore
, they tend to purchase regardless of the price. To illustrate, two groups were investigated by researchers. The first group was exposed to adverts
for a new expensive phone, but the second group was not. In the end, the rate of purchasing behaviour was 65% more in the first group. The result of this
study provided an obvious indication of how advertising acts as a catalyst for persuading people
to buy.
On the other hand
, some voices contend that the influence of advertising campaigns on individuals has decreased remarkably since there are an excessive number of adverts
and people
are no longer interested in them. It is true that humankind encounters adverts
in every part of the world. On the contrary
, the claim that people
are not attracted is false. For example
, an average person remembers about 5 brands or products even though she is exposed to 50 adverts
in a day. Hence
, the possibility of buying these 5 products that are marketed goes up unconsciously, meaning that advertising is still captivating.
To sum up
, although
there are some opposing ideas that refer to the abundance of adverts
and people
’s low interest, advertising is very successful in pushing people
towards purchasing products. I believe that adverts
’ success will maintain in the future.Submitted by smd1212 on
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coherence cohesion
To achieve an even higher score, ensure each paragraph transitions smoothly to the next. While the arguments are strong, linking sentences could be more sophisticated.
task achievement
Try to include a few more varied sentence structures and advanced vocabulary to demonstrate a higher command of the language.
task achievement
The essay provides a well-rounded view, discussing both perspectives effectively and offering a personal stance backed by relevant evidence.
coherence cohesion
Logical structure is maintained throughout the essay, with clear introduction, body paragraphs, and a conclusion.
task achievement
The use of a specific example to support the argument significantly strengthens the essay’s persuasive power.
Your opinion
Don’t put your opinion unless you are asked to give it.
If the question asks what you think, you MUST give your opinion to get a good score.
Don’t leave your opinion until the conclusion.
Here are examples of instructions that require you to give your opinion:
...do you agree or disagree?...do you think...?...your opinion...?
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