Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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It is sometimes argued that the effectiveness of advertising. Some
people
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believe that advertising plays a significant role in increasing the probability of the products being purchased,
while
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others argue that advertising is becoming more and more common and
therefore
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useless. I can understand why
people
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think that advertising is effective in influencing
people
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's shopping decisions,
however
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, I think that advertising is gradually losing its influence. On the one hand, many
advertisements
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have their own features and unique slogans. Creative
advertisements
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can definitely leave a strong impression on the public and
therefore
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attract customers to buy the products.
For example
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, the well-known convenience store 'Family
Mart'
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Mart
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has many innovative
advertisements
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promoting their products, which are extremely famous in Taiwan. Many individuals are eager to visit Family Mart after watching their
advertisements
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.
Therefore
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On the other hand
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, I believe that advertising will be unuseful in the long run for two main reasons.
Firstly
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, many
advertisements
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are boring.
People
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can easily forget the contents even if they have watched them completely.
Secondly
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, the quantity of
advertisements
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will only increase in the future, the public will
therefore
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be desensitised and even hold negative attitudes toward them, since watching
advertisements
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is often deemed as a waste of time and energy.
For instance
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, the time per advertisement on YouTube, a popular video website, is increasing, and many users have made complaints about
this
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phenomenon strongly and even choose to watch videos on other platforms.
As a result
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, I believe more and more advertising can only lead to negative outcomes and reduce the patience of customers. In conclusion,
although
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I accept that advertising is effective in persuading
people
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to buy items currently, I agree with the view that
people
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will pay less attention to
advertisements
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in the future.
Submitted by arthur752102 on

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task achievement
Although your essay addresses both sides of the argument effectively, the introduction could be a bit clearer in presenting the topic directly. Aim to clearly state the topic in your first sentence to leave no ambiguity.
task achievement
The points made in your essay are relevant and clear. However, they could be expanded upon with more detailed examples or by exploring more dimensions of the topic to provide a richer discussion.
coherence cohesion
The essay has a good logical structure, moving from one point to another smoothly. However, some transitions between ideas could be made more explicit. For instance, consider using linking phrases such as 'Furthermore' or 'In addition' to enhance the flow.
coherence cohesion
Your essay features a clear conclusion that sums up the main arguments well. Consider restating some of the key points briefly to reinforce your conclusion.
task achievement
Your essay has a well-defined introduction and conclusion, providing a good structure to your arguments.
task achievement
You have used specific examples, which help to substantiate your points effectively. This makes your argument more convincing.
coherence cohesion
The logical sequence of ideas in your essay is quite clear, making it easy for the reader to follow your train of thought.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
What to do next:
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