Some people think that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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Advertising has positive results regarding the preferences of buying
goods
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,
while
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others claim that it is very common nowadays
thus
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people
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don’t consider advertising when buying
goods
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,
this
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essay claims that advertising plays a huge role when purchasing
goods
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. On the one hand, Advertising can change
people
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's preferences
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, therefore,
show examples
therefore
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most consumer
goods
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companies
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use different kinds of advertising tools to get
people
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’s attention. they use newspapers, TV commercials, and social media platforms to boost their sales through advertising.
For example
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, the Panadol manufacturing company plays TV commercials frequently on news time and highly demanding teledrama time because the consumer
goods
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companies
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know how to conserve
people
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to get their products
also
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, recent research has found that when the company didn’t telecast TV Commercials or Newspaper advertisements relating to their
goods
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it will affect the sales and income negatively.
On the other hand
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, when
people
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see advertisements frequently, they don’t pay attention to them carefully. Evidently, one of the leading banks advertised the benefits of their savings accounts and fixed deposit accounts in daily newspapers throughout a month but
people
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didn’t invest in that bank since seeing the newspaper advertisement daily lost
people
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’s interest
however
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when
companies
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face
this
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kind of situations they should find alternative advertising media to attract the
people
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. In my opinion, advertising can change and force
people
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to buy products but
companies
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should be more creative and practical when it comes to advertising they should first understand peoples’ ideology. In conclusion, marketing can change
people
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’s buying preferences as long as
companies
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use creative and modern strategies to attract and keep
people
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curious about their products
while
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advertising through different aspects.

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task response
Make sure to refine the introduction for clarity and conciseness. Ensure that it clearly sets up both arguments before stating your own opinion.
coherence and cohesion
Focus on transitioning smoothly between paragraphs to improve overall coherence. Using linking phrases can help the essay flow better.
task response
Provide more specific examples or evidence to support your claims, especially in the second body paragraph. This will strengthen the argument and improve overall task achievement.
coherence and cohesion
Vary sentence structures and use a wider range of vocabulary to maintain reader interest and improve coherence and cohesion.
task achievement
You've provided a clear response to the task, addressing both views and stating your own opinion, which is well-supported in the essay.
coherence and cohesion
Your introduction and conclusion are present and contribute to the logical structure of the essay.
task achievement
The essay shows a good effort to include specific examples to illustrate the points, such as the Panadol company and the leading bank example.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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