In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

As human

behavior

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behaviour

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has changed to a large extent, advertising methods to attract both prospective and current

customers

are necessary to evolve. I believe that

this

is a beneficial development, as

businesses

can maximize their potential through diverse advertising approaches.

To begin

with, people's shopping

behaviors

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behaviours

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are dynamic from time to time.

For example

, some of them

are now prefer

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now prefer

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high quality

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high-quality

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products

with reasonable prices over

the

Correct article usage

apply

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cheap ones. To

response

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respond

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this

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to this

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phenomenon,

businesses

are required to be adaptive in promoting their

products

. If they fail to do so, they might be beaten by new competitors.

Furthermore

, the vast evolution of technology

also

plays a significant role

to

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in

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this

beneficial development.

While

it may sound challenging to remain attractive, nowadays,

businesses

are provided with a wide variety of promotional media. Product placements are not limited to

be

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being

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placed in an advertisement section in

the

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apply

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newspapers or magazines.

For instance

, business owners can opt to maximize their

products

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product

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potential through social media influencers, that have gained numerous amount of followers. Their introduction may be seen as

more

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a more

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intimate

approaches

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approach

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to the

audiences

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audience

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,

compare

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compared

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to the brand's introduction.

Moreover

, today's advertisement objectives are not merely to attract new

customers

,

yet

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but

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also

maintain

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to maintain

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the existing ones. The means of advertising have been extended

further

, so

businesses

can persist

on

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for

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a longer period. As the impact, it is

essentials

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essential

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for the owners to try different

approach

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approaches

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of

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to

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promotions. Promote a loyalty program to their

customers

,

for example

.

To conclude

, business owners are urged to be creative in advertising their

products

and services, to cater

the

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for the

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shift in customer's shopping styles. They can utilize the use of technology, as it now offers various means of advertising media to engage with new

customers

and maintain the current one.