In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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As human
behavior
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behaviour

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has changed to a large extent, advertising methods to attract both prospective and current
customers
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are necessary to evolve. I believe that
this
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is a beneficial development, as
businesses
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can maximize their potential through diverse advertising approaches.
To begin
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with, people's shopping
behaviors
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behaviours

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are dynamic from time to time.
For example
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, some of them
are now prefer
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now prefer

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high quality
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high-quality

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products
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with reasonable prices over
the
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apply

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cheap ones. To
response
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respond

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this
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to this

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phenomenon,
businesses
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are required to be adaptive in promoting their
products
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. If they fail to do so, they might be beaten by new competitors.
Furthermore
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, the vast evolution of technology
also
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plays a significant role
to
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in

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this
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beneficial development.
While
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it may sound challenging to remain attractive, nowadays,
businesses
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are provided with a wide variety of promotional media. Product placements are not limited to
be
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being

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placed in an advertisement section in
the
Correct article usage
apply

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newspapers or magazines.
For instance
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, business owners can opt to maximize their
Use synonyms
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

products
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product

Your sentence appears to use the incorrect form of products. Consider changing it to singular.

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potential through social media influencers, that have gained numerous amount of followers. Their introduction may be seen as
more
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a more

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intimate
approaches
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approach

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to the
audiences
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audience

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,
compare
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compared

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to the brand's introduction.
Moreover
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, today's advertisement objectives are not merely to attract new
customers
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,
yet
Correct word choice
but

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also
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maintain
Fix the infinitive
to maintain

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the existing ones. The means of advertising have been extended
further
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, so
businesses
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can persist
on
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for

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a longer period. As the impact, it is
essentials
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essential

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for the owners to try different
approach
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approaches

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of
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to

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promotions. Promote a loyalty program to their
customers
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It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

,
for example
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

.
To conclude
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

, business owners are urged to be creative in advertising their
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

and services, to cater
the
Change preposition
for the

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shift in customer's shopping styles. They can utilize the use of technology, as it now offers various means of advertising media to engage with new
customers
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

and maintain the current one.

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task achievement
Your essay includes an introduction and a conclusion, which is great. However, try to make your main points clearer and directly related to the prompt question.
task achievement
When discussing why businesses emphasize their products as new, provide more specific examples or explanations to make your points more compelling.
coherence cohesion
For coherence and cohesion, ensure each paragraph sticks to one main idea and flows logically. Use linking words to connect sentences and paragraphs smoothly.
introduction conclusion
You have a clear introduction and conclusion, which provides a nice structure to your essay.
clear comprehensive ideas
Your ideas are generally easy to understand and you have included different aspects of the topic in your essay.
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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