Differences between countries are becoming less evident. Nowadays people are watching the same films, fashion brands, advertisements and TV channels. To what extent do the disadvantages outweigh the advantages?

It is evident that the disparities between nations are becoming vague and people around the world are now sharing the same interests in fashion and media preferences.

This

writer contends that the benefits of increased revenue and cultural understanding of

this

international trend eclipse the drawbacks of unaffordable costs.

To begin

with, the homogenization of the purchasing and viewing behaviour of people raises the revenue of

companies

. If consumers all around the world share the same interest in goods, the consumption market will become more lucrative for

companies

. By doing so,

businesses

will have more potential customers, leading to an increase in the income of these

businesses

.

For instance

, milk manufacturers will be able to sell more dairy products when children around the world prefer the same brand of milk

while

increasing their revenue.

However

, there are opposing views that indicate

this

trend is prohibitively expensive.

This

is

due to

the fact that the cost increases with the internationalization of

businesses

.

This

meets the stringent standards of the global consumption market.

Although

this

point is valid, it can be resolved as the profit of international

companies

should cover the entire fee of the process. For these reasons, globalization of the consumption market enables

businesses

to cover the exorbitant costs.

This

writer believes that by sharing the same preferences, people worldwide can increase sensitivity to cultures. As TV commercials and advertisements are being shown in almost every country, viewers can find out more about the culture being utilized in them. Take McDonalds as an example. Watching commercials about fast food from

this

brand, consumers can gain more information about the US, a nation which is deeply entrenched with fast food. Taking all points into consideration,

although

this

trend is almost financially burdensome, it gives

companies

and individuals a higher income and cultural knowledge.

Therefore

,

this

author believes that the advantages outweigh the disadvantages.