Differences between countries are becoming less evident. Nowadays people are watching the same films, fashion brands, advertisements and TV channels. To what extent do the disadvantages outweigh the advantages?

It is evident that the disparities between nations are becoming vague and people around the world are now sharing the same interests in fashion and media preferences.

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writer contends that the benefits of increased revenue and cultural understanding of

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international trend eclipse the drawbacks of unaffordable costs.

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with, the homogenization of the purchasing and viewing behaviour of people raises the revenue of

companies

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. If consumers all around the world share the same interest in goods, the consumption market will become more lucrative for

companies

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. By doing so,

businesses

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will have more potential customers, leading to an increase in the income of these

businesses

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.

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, milk manufacturers will be able to sell more dairy products when children around the world prefer the same brand of milk

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increasing their revenue.

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, there are opposing views that indicate

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trend is prohibitively expensive.

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is

due to

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the fact that the cost increases with the internationalization of

businesses

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.

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meets the stringent standards of the global consumption market.

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this

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point is valid, it can be resolved as the profit of international

companies

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should cover the entire fee of the process. For these reasons, globalization of the consumption market enables

businesses

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to cover the exorbitant costs.

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writer believes that by sharing the same preferences, people worldwide can increase sensitivity to cultures. As TV commercials and advertisements are being shown in almost every country, viewers can find out more about the culture being utilized in them. Take McDonalds as an example. Watching commercials about fast food from

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brand, consumers can gain more information about the US, a nation which is deeply entrenched with fast food. Taking all points into consideration,

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trend is almost financially burdensome, it gives

companies

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and individuals a higher income and cultural knowledge.

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,

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author believes that the advantages outweigh the disadvantages.