Writing task 2. In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant exampes from your own knowledge or experience.

Every organisation has a need to promote their

products

and services at some point

of

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in

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their

operature

Correct your spelling

operation

. It is observed that they tend to showcase the newness of their

products

in some way.

This

short essay explores why that may be the case and whether it is a positive or negative phenomenon.

First,

let us explore the various reasons why businesses advertise that their

products

are new. The most likely situation would be that they are putting forward an idea that was never thought of before among their staff members or a plan that was not executed previously

due to

constraints in time, budget, and skills. Perhaps it could be considered novel in their region

while

that is

not the case in other parts of the country. Maybe they just use buzzwords like "new" and "novel" to catch the attention of their target consumers. Another possible reason is that the business is undergoing some changes in

their

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its

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branding and marketing.

For example

, the multinational

conglommerate

Correct your spelling

conglomerate

producing Tide detergent recently had some

products

labelled as

such

, with a written explanation on the back saying the product was exactly the same and they were just upgrading their packaging.

This

helps Tide retain its existing buyers

while

attracting new ones. I think

this

could both be a positive and negative development. Nothing can ever be truly new considering how much human society has developed through history.

Nonetheless

, it is good to have more options

of

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for

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the same product as it allows people to choose what they want depending on their needs and preferences.

For example

, there always seems to be an abundance of companies selling tissue paper made of different materials with varying techniques which we would not know about without advertisements.

However

, it can be disadvantageous for customers who do not know much about the product they want to buy. If the advertisement claims to be new even without any supporting evidence, they may believe that it is better and be tempted into purchasing them.

To conclude

, promoting

products

as new can be beneficial for both businesses and their consumers.

While

there are two sides to

this

coin, I see

this

as a positive development as the benefits seem to outweigh the drawbacks.