Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

At the moment, society's needs are not solely reflected in sold
goods
; advertising significantly influences the high
sales
rates of
consumer
goods
.
However
, I disagree with the statement, as many purchases are driven by genuine needs, with advertising serving primarily as a communication tool. Many
consumer
goods
reflect societal needs. Research from a prominent U.S. university indicates that people
prioritize
their purchases based on primary, secondary, and tertiary needs.
For example
, parents
prioritize
buying diapers over ice cream, indicating that essential
goods
sales
are driven by necessity rather than advertising.
This
demonstrates that
while
advertising may inform or remind
consumers
, it does not fundamentally alter their essential needs. Advertising plays a role in
consumer
awareness, not necessarily in creating needs. Advertisements inform
consumers
about product availability and features.
For example
, despite heavy advertising, the
sales
of basic products like Biore body soap remain stable because
consumers
prioritize
functionality and cost over brand messages.
While
advertising can influence choices within a category, it doesn't override basic needs.
Consumers
today are more discerning and understand marketing tactics. They critically evaluate products before purchasing, ensuring that their primary needs are met first.
This
critical thinking is especially evident in the increasing preference for cost-effective and essential items over luxury
goods
. In conclusion, I do not agree that high
sales
of
consumer
goods
solely reflect the power of advertising. People
prioritize
their needs, and advertisements mainly serve to inform them about their options.
Thus
,
consumer
behavior
Change the spelling
behaviour
show examples
is still largely driven by genuine societal needs, with advertising acting as a supplementary factor rather than a primary driver.
Submitted by bram.admiral on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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