In advertising nowadays, businesses usually highlight and emphasise that their products are new in some way. Why do businesses practice this? Do you think this development is a positive practice or a negative one?
The content of
advertising
industry has evolved significantly, over the past decades. Correct article usage
the advertising
While
in the past almost all of focus
of businesses was on emphasising Add an article
the focus
on
the high quality of their products, Change preposition
apply
thses
days most of them aim to attract customers by bolding the new and unique features of their goods.Correct your spelling
these
This
essay discusses the underlying causes of this
trend and my point of views
regarding the influences of it. First and foremost, in Fix the agreement mistake
view
this
technology-driven era with the emergence of sevral
high-profile businesses, competing just in terms of quality, has become difficult for companies. Correct your spelling
several
Thus
they have to entice people by highliting
the innovative and peculiar features of their merchandise. Correct your spelling
highlighting
This
appeal to novelty taps into a psychological phenomenon known as the "novelty effect," where people are more likely to be attracted to and interested in something new and unique. Taking
Samsung and Apple two giant companies in Wrong verb form
Take
mobile
phone market, as an example, Add an article
the mobile
which
both produce Correct pronoun usage
apply
best
quality phones, worldwide. They will not overcome each otherCorrect article usage
the best
,
unless they offer unique advancements in Remove the comma
apply
thier
new mobile phones. Correct your spelling
their
While
this
emphasis on newness can drive sales and innovation, it also
has potential drawbacks. One negative aspect is the encouragement of a consumer culture characterized by constant upgrading and disposability. This
can lead to increased waste and environmental harm as consumers frequently discard perfectly functional products in favor
of newer models. Change the spelling
favour
For example
, the fast fashion industry is notorious for producing clothing that is
quickly discarded, contributing to significant environmental pollution. To conclude
, the practice of emphasising newness in advertising has increased as a result
of increase
in Add an article
an increase
the increase
market's
competitiveness. It has Correct article usage
the market's
potential
negative consequences, Change the adjective
potentially
such
as promoting a culture of disposability and misleading consumers, which is discussed above.Submitted by Sh.ferdowsian94 on
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task response
While your essay provides a relevant response to the task, make sure you address each part of the prompt equally. You focused more on the 'why' rather than offering a balanced view on whether it is positive or negative.
task response
Ensure that each paragraph clearly supports your main idea. Try to elaborate more on the potential negative aspects and balance them with potential positives to fully address both sides of the question.
coherence cohesion
You have a logical structure but consider improving transitions between ideas to enhance flow. Linking words and phrases can help create smoother transitions.
coherence cohesion
Some of your ideas lack detailed explanations. For instance, elaborate more on the psychological 'novelty effect' and its consequences.
task response
Your introduction effectively sets up the discussion by mentioning how advertising has evolved to focus on new features.
relevant specific example
Your use of real-world examples like Samsung and Apple adds credibility to your points.
Structure your answers in logical paragraphs
The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.
A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).
Stick to this essay structure:
- Paragraph 1 - Introduction
- Paragraph 2 - First supporting paragraph
- Paragraph 3 - Second supporting paragraph
- Paragraph 4 - Conclusion