In their advertising, businesses nowadays usually emphasize that their products are new in some ways. Why is this? Do you think it is a positive or negative development?
In the modern marketing landscape, trailblazing advertising strategies are essential for
businesses
to captivate their target audience and remain competitive. This
essay will first suggest that consumer
appeal and brand differentiation are the two foremost reasons, and I believe that this
is a positive trend as it will enhance consumer
satisfaction and make the market
empathetic and adaptable.
One of the motivations behind the attempt to promote newness in products is to grab consumer
attention and interest. As this
is an era where everyone seems to be busy with their routines, emphasizing innovations in the product
works wonders in stimulating and enhancing the target audiences' curiosity.This
strategy is helping businesses
generate more impulsive purchases through innovation.The Apple iPhone, for instance
, continuously attracts customers by creating buzz and excitement in the market
about the technological advancements in their new product
launches. Another significant reason for the implementation of this
campaign is creating brand awareness in the market
. In these competitive times, creating an image of exclusivity and rarity is working significantly for businesses
to set their brand apart from their competitors.
In my opinion, the idea of influencing the audience by underscoring uniqueness
Correct article usage
the uniqueness
in
a Change preposition
of
product
brings further
benefits in some respects. Firstly
, the enhancements create an impression in the minds of consumers that the seller is responsive to customer feedback , enhancing their satisfaction and marginal utility.Secondly
, businesses
are becoming adaptable to changes occurring in the surrounding environment. This
further
spurs social and environmental consciousness in product
design, fostering a culture of continuous learning and sustainability. For example
, Telsa's advertising of their cutting-edge electric vehicle technology, like the autopilot system, has not only increased the company's market
share but also
contributed to a greener environment by promoting sustainable transportation.
In conclusion, more businesses
are opting to highlight distinctiveness in their offerings as a way to pique consumer
interest and position themselves as trendsetters and market
leaders. Besides
, I believe that this
advertising campaign is a positive occurrence as it generates favourable outcomes in terms of encouraging businesses
to be responsive to consumer
needs and adopt sustainable practices.Submitted by shaffyaroraca on
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coherence cohesion
In the introduction, it might be helpful to briefly hint at the reasons you're going to discuss in detail. This provides clearer road mapping for your readers.
coherence cohesion
Ensure that each paragraph begins with a topic sentence that clearly identifies the main idea to be discussed. Although your essay largely achieves this, there are moments where the focus could be sharper.
task achievement
In your discussion of positive development, while examples like Apple and Tesla are strong, further elaboration on how such advertising strategies tangibly benefit consumers in their daily lives would strengthen the argument.
coherence cohesion
Your essay has a clear and logical structure, with a solid introduction and conclusion that encapsulate the discussion effectively.
task achievement
You have provided relevant and specific examples, like Apple and Tesla, to support your points, which adds credibility to your argument.
coherence cohesion
The argument flows well from one point to another, making it easy for the reader to follow your line of reasoning.
Use a variety of complex and simple sentences
You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.
‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.
Examples:
I really want to study but I’m too tired.
I wore a warm coat because the weather was cold.
If action is not taken soon on climate change, global warming will get worse.
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