In their advertising, businesses nowadays usually emphasize that their products are new in some ways. Why is this? Do you think it is a positive or negative development?

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In the modern marketing landscape, trailblazing advertising strategies are essential for
businesses
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to captivate their target audience and remain competitive.
This
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essay will first suggest that
consumer
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appeal and brand differentiation are the two foremost reasons, and I believe that
this
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is a positive trend as it will enhance
consumer
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satisfaction and make the
market
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empathetic and adaptable. One of the motivations behind the attempt to promote newness in products is to grab
consumer
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attention and interest. As
this
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is an era where everyone seems to be busy with their routines, emphasizing innovations in the
product
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works wonders in stimulating and enhancing the target audiences' curiosity.
This
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strategy is helping
businesses
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generate more impulsive purchases through innovation.The Apple iPhone,
for instance
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, continuously attracts customers by creating buzz and excitement in the
market
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about the technological advancements in their new
product
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launches. Another significant reason for the implementation of
this
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campaign is creating brand awareness in the
market
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. In these competitive times, creating an image of exclusivity and rarity is working significantly for
businesses
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to set their brand apart from their competitors. In my opinion, the idea of influencing the audience by underscoring
uniqueness
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the uniqueness
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in
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of
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a
product
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brings
further
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benefits in some respects.
Firstly
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, the enhancements create an impression in the minds of consumers that the seller is responsive to customer feedback , enhancing their satisfaction and marginal utility.
Secondly
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,
businesses
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are becoming adaptable to changes occurring in the surrounding environment.
This
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further
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spurs social and environmental consciousness in
product
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design, fostering a culture of continuous learning and sustainability.
For example
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, Telsa's advertising of their cutting-edge electric vehicle technology, like the autopilot system, has not only increased the company's
market
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share but
also
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contributed to a greener environment by promoting sustainable transportation. In conclusion, more
businesses
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are opting to highlight distinctiveness in their offerings as a way to pique
consumer
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interest and position themselves as trendsetters and
market
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leaders.
Besides
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, I believe that
this
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advertising campaign is a positive occurrence as it generates favourable outcomes in terms of encouraging
businesses
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to be responsive to
consumer
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needs and adopt sustainable practices.
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coherence cohesion
In the introduction, it might be helpful to briefly hint at the reasons you're going to discuss in detail. This provides clearer road mapping for your readers.
coherence cohesion
Ensure that each paragraph begins with a topic sentence that clearly identifies the main idea to be discussed. Although your essay largely achieves this, there are moments where the focus could be sharper.
task achievement
In your discussion of positive development, while examples like Apple and Tesla are strong, further elaboration on how such advertising strategies tangibly benefit consumers in their daily lives would strengthen the argument.
coherence cohesion
Your essay has a clear and logical structure, with a solid introduction and conclusion that encapsulate the discussion effectively.
task achievement
You have provided relevant and specific examples, like Apple and Tesla, to support your points, which adds credibility to your argument.
coherence cohesion
The argument flows well from one point to another, making it easy for the reader to follow your line of reasoning.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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