As mass communication and transport continue to grow, societies are becoming more and more alike leading to a phenomenon known as globalization. Some people fear that globalization will inevitably lead to the total loss of cultural identity.

Globalisation

is the process of integration amongst people which was brought about by an unprecedented development in technology, especially in communication and transportation.

This

process has made

cultures

and traditions converge into one, creating a belief that cultural identity will fade into a monochrome of uniformity.

However

, in my opinion, I believe that cultural identity will never be lost as we approach a more globalised

world

.

To begin

with, several consequences are caused by

globalisation

such

as a loss of unique

cultures

. The digital era has ushered in an era of interconnectedness whereby entertainment and other content can be accessed through the Internet.

While

this

interconnectedness allows for the exchange of ideas, it could

also

lead to a more homogenised

world

as individuals adopt dominant popular cultural norms.

Therefore

,

this

could lead to a gradual shift away from the native

culture

towards a globally dominant

culture

, leading to a loss of cultural heritage.

This

can easily be seen in the spread of American

culture

through major US conglomerates

such

as

McDonalds

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Mcdonald's

Mcdonalds'

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and Coca-Cola. Coca-Cola is one of the most popular soft drinks in the

world

and has always been associated with American

culture

, especially food. Its expanse in many countries

have

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has

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been a stepping stone for other US companies to set up their businesses, exposing the natives

with

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to

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more American

culture

which they have accepted and even adopted with open arms.

On the other hand

,

globalisation

can be a tool to promote cultural identity. As the

world

becomes more connected, the differences in

cultures

, which

is

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are

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sharpened in the process of

globalisation

, can be a source of conflict. In his “Clash of

Cultures

”, political scientist Samuel Huntington argues that post-Cold

war

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War

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politics would be different and only on the basis of

cultures

. To expand on

this

conflict, Huntington explains that whilst the West

have

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the most influence and

at

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is at

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their peak of power, lesser nations are returning to their old ways because they have the resources and will to shape the

world

in a non-Western way.

This

is only intensified by the globalised

world

where more people are aware of the differences and commonalities between civilisations. Through

this

shared goal, members of a civilisation can band together in an effort to expand their

cultures

and heritage whilst protecting cultural diversity. In conclusion,

globalisation

brought about by the advent of modern communication and transportation has allowed certain

cultures

to become globally accepted traditions.

However

,

this

globalisation

can lead to a cultural awareness to take action, incentivising individuals to preserve or expand their heritage on the

world

stage.