Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
In the contemporary era, the rise of advertising has led people to impulsively make purchases they do not genuinely need. The question of whether advertising plays a key role in increasing the number of
consumer
commodities has become a matter of considerable discussion. From my perspective, the prevalence of advertising indeed affects consumer
habits and contributes to a materialistic society.
Advertising is a potent tool that companies use to influence consumer
decisions. Through strategic messaging and persuasive techniques, advertisers can create a sense of necessity around their products. For instance
, smartphones are frequently marketed with features that may not be essential for everyday use but are portrayed as must-haves. This
leads consumers to purchase new models regularly, driven by the desire to stay updated with the latest technology, even when their current devices are still functional.
Moreover
, advertising exploits psychological triggers such
as fear of missing out (FOMO) and social proof to drive sales
. Limited-time offers, celebrity endorsements,
and social media influencers promote products in ways that make them appear indispensable. Remove the comma
apply
This
often results in impulse buying. The fashion and beauty industries are prime examples, where rapidly changing trends are marketed aggressively, pushing consumers to continually buy new items to stay fashionable.
However
, it is also
important to acknowledge that not all high sales
are solely due to
advertising. For instance
, during the COVID-19 pandemic, there was a noticeable increase in the sales
of health and hygiene products and home fitness equipment, reflecting actual changes in consumer
requirements. Nevertheless
, these are only a few cases. Most of the time, people are influenced by advertising to make impulsive purchases.
In conclusion, while
advertising significantly drives the high sales
of many consumer
goods, it is not the only factor. Real needs do exist but are often overshadowed by the powerful influence of advertising. Therefore
, consumers must be discerning and critical of advertising messages to make informed purchasing decisionsSubmitted by zora840810 on
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