Task 2 In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this ? do you think it is a positive or negative development ?

Recently there are lots of business sectors which campaign their
products
are new in some aspects of their promotion. Personally, it seems to me that
this
phenomenon is a good development in terms of earning more money and increasing its customers which could convinced by any advertisements.
To begin
with, competition among businessmen to get more buyers and raise their business income increased over time. In line with
this
, people who work in the trade sector have forced themselves to be more creative than ever,
then
one
of the ways they often use
this
is by raising their advertising. Unilever is
one
of the big company, which boosts its product distribution through massive promotion through social media, television, or even online magazines and news ads, that contain some promotional words, that make their
products
look different from other
products
with the same purpose from another company.
Furthermore
, introducing some new aspects of particular
products
could make people more interested in purchasing and using these
products
. Chimory, a yoghurt beverage brand is
one
of the simplest examples providing a wide variety of tastes making it different and easy to recognize among the others which offer the same kind of beverage.
Moreover
, people tend to get a certain product or service just because what makes it more effective because offering the newest impact or beneficial materials which contain in it than previous
one
. Taking everything into account, it seems that introducing any product by focusing on new aspects of it in advertisement is a positive change. Even will force everyone who makes enterprise sectors their livelihood to be more creative, in order to keep or even increase their income through customer interest
Submitted by k a l l a on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

coherence cohesion
Try to enhance the logical structure of your essay. Make sure each paragraph has a clear main idea and flows logically from one to the next. For instance, make sure your examples are directly supporting your main points rather than just being loosely related.
task achievement
Introduce more concrete and specific examples to clearly illustrate your points. This will help improve the relevance and strengthen your arguments.
task achievement
Ensure that your main ideas are fully developed with comprehensive explanations. This will help make your argument clearer and more convincing.
coherence cohesion
The essay provides a clear introduction and conclusion, which helps to frame your argument effectively.
task achievement
You have made a good attempt at addressing the question fully, discussing both the reasons for the phenomenon and your opinion on it.
task achievement
Your writing shows a good understanding of the topic and the relevance of advertising in business.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • novelty
  • excitement
  • latest trends
  • improvements
  • advancements
  • differentiating
  • competitors
  • innovation
  • progress
  • attracting attention
  • generating curiosity
What to do next:
Look at other essays: