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Writing Samples
Band 7

Some people say that advertising is extremely successful at persuading us to buy things. Other s think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own oipinion.

#people #attention #oipinion
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In today’s digital age, with the rising prevalence of advertising, some argue that advertising plays a key role in convincing
people
 to make purchases.
However
, others contend that individuals are not influenced by advertising because it is too ubiquitous now.
This
 essay will explore both viewpoints, and I believe that
people
 are not significantly attracted to advertising in the contemporary era. On one hand, proponents of advertising assert that numerous companies deploy strategic persuasive techniques, elaborate planning, and significant scenes in their advertisements to catch consumers’ eyes.
For example
,
UberEats
Correct your spelling
Uber Eats
 typically features superstars and global celebrities in their advertising, leading to customers feeling a sense of curiosity.
Coupled with
 elements of
humor
Change the spelling
humour
show examples
 and creativity, all of
this
 builds an arresting atmosphere, contributing to
people
's desire to choose their products.
On the other hand
, the proliferation of advertising leads to it becoming normal and less appealing, as
people
 can see advertising anywhere, from TV to YouTube and public areas in their daily lives.
This
 causes some
people
 to feel annoyed and uninterested.
For instance
,
while
 browsing the Internet and social media, individuals are frequently exposed to a wide range of advertisements,
such
 as pop-up ads, endorsements, and a variety of commercial messages, resulting in them disregarding
this
 information, which makes it hard for companies to persuade
people
 to purchase their products. For the reasons mentioned above, it seems to me that advertising is undoubtedly a way to promote products, leading many companies to strive to appeal to consumers through advertising, thereby increasing sales numbers.
However
, with the rise of critical media literacy skills among modern
people
, they are becoming less influenced by and attracted to advertising over time.
Submitted by zora840810 on

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task achievement
Clarify and refine the thesis statement a bit more in the introduction to reflect your nuanced position better.
coherence cohesion
Ensure that transitions between ideas are slightly smoother to improve flow and readability.
task achievement
The essay effectively discusses both viewpoints on the topic.
task achievement
The examples provided, such as the example of UberEats, are relevant and help illustrate the points made.
coherence cohesion
The logical structure of the essay is strong, with clear paragraphs and a coherent progression of ideas.
coherence cohesion
The conclusion effectively summarizes the arguments and provides a clear opinion.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • consumer behavior
  • emotional appeals
  • endorsements
  • targeted messaging
  • data analytics
  • social media
  • personalize
  • effectiveness
  • psychological principles
  • scarcity effect
  • social proof
  • reciprocity
  • ubiquity
  • ad fatigue
  • desensitized
  • ad-blockers
  • overexposure
  • skeptical
  • authenticity
  • motive
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