In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

These days,
business
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businesses
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are keen to claim that they just launched a new
product
in their advertisements.
This
is done to stimulate several customers to purchase their goods or services immediately. I tend to believe that
this
is a negative development
due to
causing an increase in consumerism lifestyles. First and foremost, the main purpose of advertisements should be to attract their customers effectively. Societies,
however
, are dominated by those who are keen to follow the most current trend. If someone
in
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on
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social media, especially famous influencers, posts about new things they just bought, people will likely
to
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apply
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buy the same
product
due to
fear of missing out, as known as "FOMO". To illustrate, Dunkin Donuts stores in Indonesia once marketed a new
product
, named "blue
donuts
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doughnuts
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", which were actually just
an
Correct article usage
apply
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ordinary
donut
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donuts
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but
Correct word choice
apply
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sprinkled with blue chocolate on top. After being promoted by many famous Indonesian food reviewers, thousands of the so-called
donuts
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doughnuts
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were sold every day,
although
this
trend only lasted for weeks.
Such
a phenomenon is a sign of a negative development.
This
indicates that there are more and more people
succumbed
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succumb
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to consumerism, which will make someone less considerate in terms of buying the advertised products. Individuals, youngsters
in
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, in
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particular, could not think twice before spending their money, simply to
be
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apply
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fit in their
surroundings
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surrounding's
surroundings'
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culture.
This
can lead to an increasing amount of loans or financial instability in the near future.
As a result
, there are higher possibilities of an increase in social problems, a rising number of criminals
for instance
, since people will do everything they
could
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can
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to attain what is being called
as
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apply
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new arrival products. In conclusion, claiming that a
product
is "new"
at
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in
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an advertisement could
led
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lead
be led
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to an increase in demand from societies.
Thus
, it can
also
be
the
Correct article usage
a
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sign of a negative development when it comes to a growth in consumerism.
Submitted by michellyonggo on

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clear comprehensive ideas
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relevant specific examples
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complete response
The essay manages to provide a complete response to the prompt, discussing the main reasons and evaluating the development as negative.
Topic Vocabulary:
  • novelty
  • excitement
  • latest trends
  • improvements
  • advancements
  • differentiating
  • competitors
  • innovation
  • progress
  • attracting attention
  • generating curiosity
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