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Writing Samples
Band 6.5

Some people think that adverts control what we purchase, while others think they are useful sources of information on products. Discuss both sides and give your opinion.

#people #adverts #control #purchase #sources #information #products
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The influence of
advertisements
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 on
consumer
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behavior
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behaviour
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 is a topic of considerable debate. Some people believe that
adverts
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 manipulate our purchasing decisions,
while
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 others argue that they serve as valuable sources of
information
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 about
products
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.
This
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 essay will discuss both perspectives and present my opinion. Those who contend that
adverts
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 control what we purchase argue that
advertisements
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 are designed to create desires and shape
consumer
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behavior
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behaviour
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. Advertisers employ persuasive techniques,
such
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 as emotional appeals, celebrity endorsements, and catchy jingles, to make
products
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 appear more attractive and desirable.
For instance
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, a commercial featuring a famous athlete promoting a sports drink can lead
consumers
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 to believe that the product will enhance their performance.
Furthermore
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,
adverts
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 often exploit psychological triggers,
such
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 as the fear of missing out (FOMO) or the desire for social acceptance, to compel individuals to buy
products
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 they might not need.
This
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 manipulative aspect of advertising can lead to impulsive and unnecessary purchases.
On the other hand
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, proponents of advertising as a useful source of
information
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 argue that
adverts
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 provide essential details about
products
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 and services. They inform
consumers
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 about new
products
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, features, prices, and special offers, helping them make informed purchasing decisions.
For example
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, an advertisement for a new smartphone can highlight its unique features and benefits, enabling
consumers
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 to compare it with other models and choose the one that best meets their needs.
Additionally
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,
adverts
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 can raise awareness about innovative
products
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 that improve quality of life,
such
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 as health and wellness items or environmentally friendly
products
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. In my opinion,
while
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advertisements
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 do have the potential to manipulate
consumer
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behavior
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behaviour
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, they
also
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 play a crucial role in providing valuable
information
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. The key lies in
consumer
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 awareness and critical thinking.
Consumers
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 should be mindful of the persuasive tactics used in
adverts
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 and approach them with a discerning eye. By doing so, they can benefit from the
information
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 provided without falling prey to manipulation. In conclusion,
advertisements
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 can both influence purchasing decisions and serve as useful sources of product
information
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. A balanced perspective, where
consumers
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 are informed and vigilant, can help mitigate the negative effects of advertising
while
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 allowing them to benefit from the valuable
information
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 ads can offer.
Submitted by jalpreetjelly79 on

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task achievement
Consider providing more specific examples or statistical data to strengthen the points made.
task achievement
The essay effectively discusses both perspectives of the topic.
coherence cohesion
The essay has a well-organized structure with clear introduction and conclusion.
coherence cohesion
The main points are supported with logical reasoning and relevant examples.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • persuasive techniques
  • celebrity endorsements
  • catchy slogans
  • emotional appeals
  • materialistic culture
  • competitive pricing
  • consumer demand
  • brand loyalty
  • consumer behavior
  • innovations
  • informed choices
  • misleading claims
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