Some people think that adverts control what we purchase, while others think they are useful sources of information on products. Discuss both sides and give your opinion.

#people #adverts #control #purchase #sources #information #products

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The influence of

advertisements

consumer

behavior

Change the spelling

behaviour

show examples

is a topic of considerable debate. Some people believe that

adverts

manipulate our purchasing decisions,

while

others argue that they serve as valuable sources of

information

about

products

This

essay will discuss both perspectives and present my opinion. Those who contend that

adverts

control what we purchase argue that

advertisements

are designed to create desires and shape

consumer

behavior

Change the spelling

behaviour

show examples

. Advertisers employ persuasive techniques,

such

as emotional appeals, celebrity endorsements, and catchy jingles, to make

products

appear more attractive and desirable.

For instance

, a commercial featuring a famous athlete promoting a sports drink can lead

consumers

to believe that the product will enhance their performance.

Furthermore

adverts

often exploit psychological triggers,

such

as the fear of missing out (FOMO) or the desire for social acceptance, to compel individuals to buy

products

they might not need.

This

manipulative aspect of advertising can lead to impulsive and unnecessary purchases.

On the other hand

, proponents of advertising as a useful source of

information

argue that

adverts

provide essential details about

products

and services. They inform

consumers

about new

products

, features, prices, and special offers, helping them make informed purchasing decisions.

For example

, an advertisement for a new smartphone can highlight its unique features and benefits, enabling

consumers

to compare it with other models and choose the one that best meets their needs.

Additionally

adverts

can raise awareness about innovative

products

that improve quality of life,

such

as health and wellness items or environmentally friendly

products

. In my opinion,

while

advertisements

do have the potential to manipulate

consumer

behavior

Change the spelling

behaviour

show examples

, they

also

play a crucial role in providing valuable

information

. The key lies in

consumer

awareness and critical thinking.

Consumers

should be mindful of the persuasive tactics used in

adverts

and approach them with a discerning eye. By doing so, they can benefit from the

information

provided without falling prey to manipulation. In conclusion,

advertisements

can both influence purchasing decisions and serve as useful sources of product

information

. A balanced perspective, where

consumers

are informed and vigilant, can help mitigate the negative effects of advertising

while

allowing them to benefit from the valuable

information

ads can offer.

Submitted by jalpreetjelly79 on Sun Jul 14 2024

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task achievement

Consider providing more specific examples or statistical data to strengthen the points made.

task achievement

The essay effectively discusses both perspectives of the topic.

coherence cohesion

The essay has a well-organized structure with clear introduction and conclusion.

coherence cohesion

The main points are supported with logical reasoning and relevant examples.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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9
Linking words
meeting the goal of 7 or more
6
Word repetition
meeting the goal of 3 or fewer
3
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

358 words

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Topic Vocabulary:

persuasive techniques
celebrity endorsements
catchy slogans
emotional appeals
materialistic culture
competitive pricing
consumer demand
brand loyalty
consumer behavior
innovations
informed choices
misleading claims

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Some people think that adverts control what we purchase, while others think they are useful sources of information on products. Discuss both sides and give your opinion.

Support ideas with relevant, specific examples

Most people do not care about environmental issues. To what extent do you agree or disagree with this statement?

Some people believe that people should be required to retire from their careers at a certain age. Others believe that people should be allowed to work as long as they like. Discuss both these views, and give your opinion.

Some believe that all individuals who break the law should be placed in prison as a form of punishment. However, others hold the view that there are more effective alternatives to deal with lawbreakers. Discuss both views and give your own opinion.

Many governments think that economic progress is their most important goal. Some people, however, think that other types of progress are equally important for a country. Discuss both these views and give your own opinion.