Some companies use a lot of packaging when selling their products. Why is this? Is it a good thing?

In today's
consumer
-driven market, it is common to see
products
wrapped in excessive packaging.
This
practice is driven by several factors, including marketing strategies, protection of the
products
, and
consumer
demand for convenience.
While
there are some advantages to using a lot of packaging, the
overall
impact
is largely negative. One of the primary reasons companies
use
a lot of packaging is to attract
consumers
and enhance the
product
's visual appeal. Eye-catching packaging can differentiate a
product
from its competitors and influence purchasing decisions.
For example
,
colorful
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colourful
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and uniquely designed boxes or wrappers can make a
product
stand out on crowded supermarket shelves.
This
is particularly important in industries
such
as cosmetics and electronics, where the appearance of the
product
packaging can significantly
impact
sales. Another reason for excessive packaging is the need to protect
products
during transportation and storage. Fragile items like glassware, electronics, and food
products
require sturdy packaging to prevent damage.
Additionally
, packaging can extend the shelf life of perishable goods by providing a barrier against moisture, light, and contamination.
For instance
, vacuum-sealed packaging can keep food fresh for longer periods, reducing waste and ensuring quality.
Moreover
,
consumer
demand for convenience
also
drives the
use
of extensive packaging. Single-serving packages, resealable containers, and multipacks cater to busy lifestyles and the need for easy-to-
use
products
.
For example
, individually wrapped snacks or pre-portioned meals are popular among
consumers
who seek quick and convenient options.
However
, the excessive
use
of packaging has significant drawbacks. One major issue is the environmental
impact
. The production and disposal of packaging materials, particularly plastics, contribute to pollution and resource depletion. Landfills are increasingly filled with non-biodegradable packaging waste, leading to long-term environmental damage.
For instance
, plastic packaging can take hundreds of years to decompose, posing a threat to wildlife and ecosystems.
Additionally
, excessive packaging can lead to higher costs for both producers and
consumers
. The materials and production processes involved in creating elaborate packaging add to the
overall
cost of the
product
.
This
cost is often passed on to
consumers
, making
products
more expensive.
For example
, a
product
with minimal packaging may be cheaper than one with elaborate, multi-layered packaging. In conclusion,
while
the
use
of extensive packaging by companies can enhance
product
appeal, protect goods, and meet
consumer
demands for convenience, it is not entirely beneficial. The environmental
impact
and added costs associated with excessive packaging present significant challenges. Companies should strive to balance the need for effective packaging with sustainable practices, reducing waste and promoting environmental responsibility. By adopting eco-friendly packaging solutions, businesses can still meet
consumer
needs
while
mitigating the negative impacts on the planet.
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coherence cohesion
To move from an 8 to a 9 in coherence and cohesion, work on creating even smoother transitions between paragraphs. Though your essay is already well-structured, this can make the flow of ideas even more seamless.
task achievement
For task achievement, consider incorporating a wider variety of relevant specific examples to make your arguments even more compelling. Reflecting diverse industries and scenarios can enrich your discussion.
coherence cohesion
The essay has a clear introduction and conclusion, effectively framing the discussion.
coherence cohesion
There are well-supported main points that logically develop throughout the essay, showcasing strong coherency.
task achievement
The response to the task is complete and comprehensive, addressing both reasons for excessive packaging and its impacts.
task achievement
The ideas presented in the essay are clear and concise, making it easy to follow the writer's argument.

Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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Topic Vocabulary:
  • aesthetic appeal
  • consumers
  • shipping and handling
  • branding tool
  • differentiate
  • competitors
  • additional information
  • usage instructions
  • ingredients
  • benefits
  • environmental issues
  • waste
  • resource consumption
  • over-packaging
  • sustainable
  • eco-friendly materials
  • mitigate
  • negative impact
  • production expenses
  • disposal expenses
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