Many adverts target children. What problems does this create? And how can these problems be solved?

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It is widely believed that advertisements aimed primarily at
children
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have increased significantly in the 21st century.
This
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is particularly evident on digital platforms like YouTube, Instagram, and Snapchat, compared to traditional media. It is agreed that targeted adverts can create various problems for both
parents
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and
children
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.
This
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essay will explore the potential issues related to child-marketed
ads
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and suggest viable solutions to address them.
Firstly
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, digital media platforms
such
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as those mentioned above are primarily geared toward younger audiences. These companies rely on an
ad
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-supported model, collecting extensive data on each individual to create a unique
ad
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ID. Factors
such
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as browsing data, location, and age are considered to deliver targeted
ads
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to
children
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, with the goal of influencing their
parents
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' purchasing decisions.
Furthermore
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, there have been reports of very young
children
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accidentally making purchases online using their
parents
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' credit cards after clicking on
ad
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links, taking advantage of
children
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's impulsive behaviour.
Conversely
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, some might argue that it is the parent's responsibility to control the content their
children
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are exposed to online.
For instance
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,
parents
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should supervise
children
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's social media use until they reach adolescence.
Additionally
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, older
children
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and teenagers can be educated by
parents
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or teachers about how targeted
ads
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work and how to recognize their influence. One potential solution to
this
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issue is for
parents
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to install
ad
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blockers on browsers, reducing the amount of advertising
children
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are exposed to. Another approach is for
parents
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to use advertised products as rewards for positive behaviour,
such
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as completing chores, performing well in school, or excelling in sports.
This
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method encourages positive reinforcement and helps instil a strong work ethic in
children
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. To summarize,
while
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both sides of the debate on targeted child advertising have valid points, rather than implementing drastic measures like government-mandated bans,
parents
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should take responsibility for monitoring their
children
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's online activities. By supervising young
children
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, installing
ad
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blockers, and educating older
children
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about advertising practices,
parents
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can mitigate the negative impact of targeted
ads
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on their families.
Submitted by naveengeorge95 on

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Answer the 'Problem and Solution' topic

Problem-and-solution essays fall naturally into two parts, the first describing and exploring the problem, the second setting out the solution or solutions.

You essay structure should look something like this:

  • Introduction
  • Body paragraph 1 – Problems
  • Body paragraph 2 – Solutions
  • Conclusion

Examples to start your body paragraph:

  • One of the first problems of the...
  • Another problem that needs to be considered...
  • A possible solution to this problem would be...
  • One immediate practical solution is to...

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Topic Vocabulary:
  • consumer culture
  • media literacy
  • materialism
  • regulation
  • impressionable
  • persuasive intent
  • media influence
  • consumer-driven
  • ethical guidelines
  • unrealistic expectations
  • mental health
  • body image issues
  • media saturation
  • public health messages
  • self-regulation
  • sedentary
  • advertising industry
  • media literacy programs
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