Many adverts target children. What problems does this create? And how can these problems be solved?
It is widely believed that advertisements aimed primarily at
children
have increased significantly in the 21st century. This
is particularly evident on digital platforms like YouTube, Instagram, and Snapchat, compared to traditional media. It is agreed that targeted adverts can create various problems for both parents
and children
. This
essay will explore the potential issues related to child-marketed ads
and suggest viable solutions to address them.
Firstly
, digital media platforms such
as those mentioned above are primarily geared toward younger audiences. These companies rely on an ad
-supported model, collecting extensive data on each individual to create a unique ad
ID. Factors such
as browsing data, location, and age are considered to deliver targeted ads
to children
, with the goal of influencing their parents
' purchasing decisions. Furthermore
, there have been reports of very young children
accidentally making purchases online using their parents
' credit cards after clicking on ad
links, taking advantage of children
's impulsive behaviour.
Conversely
, some might argue that it is the parent's responsibility to control the content their children
are exposed to online. For instance
, parents
should supervise children
's social media use until they reach adolescence. Additionally
, older children
and teenagers can be educated by parents
or teachers about how targeted ads
work and how to recognize their influence.
One potential solution to this
issue is for parents
to install ad
blockers on browsers, reducing the amount of advertising children
are exposed to. Another approach is for parents
to use advertised products as rewards for positive behaviour, such
as completing chores, performing well in school, or excelling in sports. This
method encourages positive reinforcement and helps instil a strong work ethic in children
.
To summarize, while
both sides of the debate on targeted child advertising have valid points, rather than implementing drastic measures like government-mandated bans, parents
should take responsibility for monitoring their children
's online activities. By supervising young children
, installing ad
blockers, and educating older children
about advertising practices, parents
can mitigate the negative impact of targeted ads
on their families.Submitted by naveengeorge95 on
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