In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In today’s contemporary era, new
products
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are entering the market on a daily basis, and the competition is substantially increasing.
As a consequence
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, most companies try to showcase that their
products
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offer something new in their advertisements. Personally, I believe that
this
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is a negative development because these businesses are blinded by the need to be on top, they often make false promises. Nowadays, in every industry, there are a plethora of
products
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to choose from, be it a variety of toothbrushes or types of wardrobes. For businesses to maintain their demand in the market, it is indeed necessary for them to present
products
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that make them stand out, and
further
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show why they should be preferred over other brands.
For instance
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, there are two mattresses- one that advertises that it is soft and would provide a good night’s sleep,
whereas
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the other advertises having an inbuilt feature that adjusts to the body’s shape,
moreover
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, it is very soft and would help you a get a comfortable sleep. The second mattress would certainly attract more attention as it claims to be more advanced and has additional features.
However
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,
this
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upcoming trend has plenty of disadvantages. To prove that their product is better, these companies often make some claims that are not entirely true.
For instance
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, a very famous Indian brand, Patanjali, promised its audience that its toothpaste would fight off all the germs and would help to treat many mouth diseases.
As a result
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of these claims, many people preferred it and delayed getting an actual treatment,
however
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, it was later discovered that these promises were not based on empirical evidence.
Furthermore
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, the court had to warn the brand to stop advertising untrue facts. In conclusion, because of a growing market, there is a need for brands to reach the audience. Many businesses believe that it is prudent to advertise their
products
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to be of the newest technology, so they can stand out and flourish. They are often ignorant of the detrimental effects
this
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might have on the users.
Therefore
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, all things considered, I believe that
this
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is a negative development;
furthermore
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, companies should advertise true evidence-based information.
Submitted by khushichhillar on

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task achievement
While the essay adequately addresses the prompt and discusses the reasons and impacts of businesses emphasizing new features in their products, it could benefit from more variety in sentence structures and more nuanced explanations.
coherence cohesion
The essay generally maintains a logical flow, but there are some occasional lapses in coherence. Ensuring smoother transitions between ideas will improve readability and coherence.
coherence cohesion
The introduction is clear and provides a good overview of what the essay will discuss, and the conclusion effectively summarizes the main points.
task achievement
The examples used in the body paragraphs are relevant and help to support the main points effectively.
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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