In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In today’s contemporary era, new

products

Use synonyms

are entering the market on a daily basis, and the competition is substantially increasing.

As a consequence

Linking Words

, most companies try to showcase that their

products

Use synonyms

offer something new in their advertisements. Personally, I believe that

this

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is a negative development because these businesses are blinded by the need to be on top, they often make false promises. Nowadays, in every industry, there are a plethora of

products

Use synonyms

to choose from, be it a variety of toothbrushes or types of wardrobes. For businesses to maintain their demand in the market, it is indeed necessary for them to present

products

Use synonyms

that make them stand out, and

further

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show why they should be preferred over other brands.

For instance

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, there are two mattresses- one that advertises that it is soft and would provide a good night’s sleep,

whereas

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the other advertises having an inbuilt feature that adjusts to the body’s shape,

moreover

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, it is very soft and would help you a get a comfortable sleep. The second mattress would certainly attract more attention as it claims to be more advanced and has additional features.

However

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this

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upcoming trend has plenty of disadvantages. To prove that their product is better, these companies often make some claims that are not entirely true.

For instance

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, a very famous Indian brand, Patanjali, promised its audience that its toothpaste would fight off all the germs and would help to treat many mouth diseases.

As a result

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of these claims, many people preferred it and delayed getting an actual treatment,

however

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, it was later discovered that these promises were not based on empirical evidence.

Furthermore

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, the court had to warn the brand to stop advertising untrue facts. In conclusion, because of a growing market, there is a need for brands to reach the audience. Many businesses believe that it is prudent to advertise their

products

Use synonyms

to be of the newest technology, so they can stand out and flourish. They are often ignorant of the detrimental effects

this

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might have on the users.

Therefore

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, all things considered, I believe that

this

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is a negative development;

furthermore

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, companies should advertise true evidence-based information.

khushichhillarMon Sep 09 2024

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task achievement

While the essay adequately addresses the prompt and discusses the reasons and impacts of businesses emphasizing new features in their products, it could benefit from more variety in sentence structures and more nuanced explanations.

coherence cohesion

The essay generally maintains a logical flow, but there are some occasional lapses in coherence. Ensuring smoother transitions between ideas will improve readability and coherence.

coherence cohesion

The introduction is clear and provides a good overview of what the essay will discuss, and the conclusion effectively summarizes the main points.

task achievement

The examples used in the body paragraphs are relevant and help to support the main points effectively.

10
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

358 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

deforestatrion caused by human activity is happening in many parts of the world, with serious results for the environment. What do you think can be done to solve this problem ?

homelessness is increasing in many major cities around the world. What do you think are the main causes of this problem and what measures could be taken to solve it?

Due to the development and rapid expansion of supermarkets, many small local businesses are unable to compete. Some people think that the closure of local business will bring about the death of local communities. To what extent do you agree or disagree?

Countries with a long average working time are more economically successful, but they are also likely to suffer from negative social consequences. To what extent do you agree or disagree with this statement?

Some people want governments to spend money looking for life on other planets. Others, however, think this is a waste of public money when there are so many problems on earth. Discuss both these views and give your own opinion.