Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?
Big firms allot huge funds to market and promote their product to persuade the public to buy. Masses are influenced by advertisements, and purchase the item endorsed by their favorite movie star without doing their due diligence.
As a consequence
, individuals make impulsive purchases which are not suitable to their needs. Thus
, in order to encourage consumers to shop mindfully, and locally, there should be a cap on marketing giants.
First and foremost, the audience is captivated by the popularity of the products instead
of genuine feedback. for instance
, the infamous Clinic Plus shampoo was once a top tier in the market, considering the brand ambassador of the company's haircare line was James Charles (a famous beauty blogger and makeup artist with hands-on experience in the beauty industry). Therefore
, the efficiency and reliability of the product were preassumed by the audience; however
, during a recent inspection, cancer-causing components were found in the sachet.
A possible solution to this
is convincing people to shop for local substitutes to support small businesses and make a purchase only after researching the formation and ingredients of an item. Further
, a cap on multinational items should be imposed to foster local production to gain popularity and hence
, benefit the small vendors and enjoy quality products at fair value. For example
, in the beauty industry, a few renowned firms have gained a monopoly over 50% of the market owing to their marketing strategies, which undoubtedly exceed the quality of their production.
to conclude
, large-cap firms pay a lot to marketing agencies to advertise their product globally. the public makes purchasing decisions based on these ads and gets distracted from their needs. government should reduce the influence of media on a single brand.Submitted by bidingmehakjot on
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task achievement
Ensure that each argument is fully developed and supported with relevant examples. For instance, providing examples of local products that performed better than marketed products would have strengthened the argument.
coherence cohesion
Improve the logical flow between paragraphs. Use linking phrases and sentences to connect ideas more cohesively, guiding the reader smoothly from one section to another.
coherence cohesion
Focus on avoiding minor grammatical errors and enhance sentence variety for a smoother reading experience. For example, 'for instance, the infamous Clinic Plus shampoo...' could be rephrased for clarity.
coherence cohesion
The essay has a clear and relevant introduction, body, and conclusion structure, which effectively communicates the main points.
task achievement
The essay addresses the task by identifying problems and suggesting solutions, showing a reasonable understanding of the topic.
Answer the 'Problem and Solution' topic
Problem-and-solution essays fall naturally into two parts, the first describing and exploring the problem, the second setting out the solution or solutions.
You essay structure should look something like this:
- Introduction
- Body paragraph 1 – Problems
- Body paragraph 2 – Solutions
- Conclusion
Examples to start your body paragraph:
- One of the first problems of the...
- Another problem that needs to be considered...
- A possible solution to this problem would be...
- One immediate practical solution is to...
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