Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Advertising has long been a key business strategy to boost sales, and
while
some argue it remains highly effective at persuading
people
to buy products, others believe it has become so commonplace that many no longer pay attention to it. In my opinion, advertising still holds significant power in influencing consumer
behavior
Change the spelling
behaviour
show examples
, particularly with modern techniques. In recent years, the landscape of advertising has shifted. As more
people
subscribe to streaming platforms like Netflix and Disney+, traditional TV advertising has lost some of its effectiveness.
Similarly
, newspaper advertising has seen a decline in impact as fewer
people
engage with printed media. It is true that conventional forms of advertising,
such
as TV and print ads, no longer play the dominant role they once did.
However
, advertising has adapted in response to these changes. One of the most successful new forms of advertising is through influencers,
such
as celebrities and YouTubers.
This
type of online advertising has become highly effective, as
people
often pay close attention to what these figures wear or use.
For instance
, when a popular YouTuber promotes a beauty
product
in one of their videos, demand for that
product
can increase dramatically.
Additionally
,
product
placement in TV shows or movies is another subtle but effective way to advertise. By integrating products into entertainment, companies can influence consumers unconsciously, successfully persuading them to make purchases. In conclusion,
while
some may feel that advertising has become too common to be effective, I believe that innovative methods of advertising,
such
as influencer marketing and
product
placement, have retained and even enhanced
its
Correct pronoun usage
their
show examples
persuasive power.
As a result
, advertising remains a crucial tool for businesses.
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task achievement
While your essay provides clear and comprehensive ideas, you could enhance it by including a few more specific examples or statistics to support the arguments you’ve made about the effectiveness of influencer marketing and product placement.
coherence cohesion
To achieve even better cohesion, consider using more transitional phrases between paragraphs. This will ensure a seamless flow of ideas, making it easier for the reader to follow your argumentation.
coherence cohesion
Your essay has a clear and well-structured introduction and conclusion, which effectively frame the discussion.
coherence cohesion
The logical structure of your essay is strong, with each paragraph focusing on a specific aspect of the topic.
task achievement
You’ve provided relevant and specific examples, such as the use of influencers and product placement, to support your main points.
task achievement
Your response is complete and directly addresses both views mentioned in the prompt, along with providing a clear personal opinion.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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