In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In recent years,

businesses

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have increasingly emphasized the

novelty

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of their

products

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in advertising campaigns.

This

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trend can be attributed to a shift in consumer

behavior

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behaviour

show examples

, where people are constantly seeking new experiences and innovations.

Companies

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therefore

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, capitalize on

this

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by highlighting even the smallest innovations to attract attention. In my opinion,

this

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focus on "

newness

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" is a mixed development with both positive and negative consequences.

This

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essay will examine the reasons behind

this

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trend and evaluate its

overall

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impact. One reason why

companies

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focus on the

novelty

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of their

products

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is that it helps them stand out in a competitive market.

For example

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, the smartphone industry frequently highlights new features,

such

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as improved camera technology or longer battery life, to differentiate themselves from competitors.

This

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demonstrates that by emphasizing new features,

companies

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can capture the attention of

consumers

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who are constantly looking for the latest and best technology.

This

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suggests that promoting innovation can lead to increased sales because

consumers

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are drawn to

products

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that they perceive as superior or more advanced.

Therefore

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it is clear that

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emphasizing

newness

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plays a crucial role in helping

businesses

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remain competitive and drive sales.

However

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this

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trend can

also

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have negative implications for both

consumers

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and

businesses

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For instance

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, the constant promotion of new

products

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may encourage a culture of waste, where

consumers

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discard perfectly functional items to chase the latest version.

This

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reveals that emphasizing

novelty

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might lead to increased consumerism and environmental degradation, as more resources are used to produce new

products

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, and more waste is generated when old ones are discarded.

This

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hints that focusing too much on the "

newness

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" of

products

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has the potential to result in unsustainable consumption patterns and harm the environment.

Thus

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, it is evident that

while

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highlighting new features can drive business growth, it can

also

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contribute to long-term environmental damage. In conclusion,

businesses

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focus on the

novelty

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of their

products

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to attract

consumers

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in a competitive market.

While

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this

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strategy can lead to increased sales and market share, it

also

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risks promoting unsustainable consumer

behavior

Change the spelling

behaviour

show examples

and environmental harm. Ultimately, the emphasis on

newness

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in advertising is a double-edged sword, and

companies

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should carefully balance innovation with sustainability to ensure long-term success and positive social impact.

hibana2077Mon Sep 23 2024

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task achievement

Your essay effectively addresses the task by discussing both reasons for and implications of the emphasis on novelty in advertising. However, make sure to provide specific examples from different industries or contexts to strengthen your argument even further.

coherence and cohesion

Ensure that each paragraph develops a single idea clearly and thoroughly. While your current structure is logical and easy to follow, it could benefit from a more explicit linking between some sentences to enhance the flow.

organization

Your essay possesses a well-structured introduction and a concise conclusion, both of which effectively frame the main points discussed.

content

You provide clear and comprehensive ideas that are supported by relevant examples, such as the smartphone industry's focus on new features.

11
Linking words
meeting the goal of 7 or more
6
Word repetition
meeting the goal of 3 or fewer
2
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 7.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

372 words

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

A few people debate that technological inventions like cellphone are making people socially less interactive. To what extend do you agree or disagree with this statement?

Too much emphasis is put on going to university for academic studies. We should encourage people to have vocational education since there are not enough qualified businessmen, electricians and plumbers. To what extent do you agree or disagree?

Some people believe that unpaid community service should be a compulsory part of high school programs (for example, working for a charity, improving the neighborhood or teaching sports to younger children). To what extent do you agree or disagree?

In some countries the average weight of people is increasing and their levels of health and fitness are decreasing.  What do you think are the causes of these problems and what measures could be taken to solve them?

In today's digital world, most of people have their own mobile phone. Despite the concern about smartphone addiction among young people, the benefits of owning a smartphone outweigh the the drawbacks.