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Band 6.5

The Effect of Colour on Emotions and Its Applications in Everyday Life

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Every aspect of our environment influences us, and
colour
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 plays a particularly significant role in shaping our perceptions and
emotions
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. Since we receive a large portion of information visually, the impact of
colour
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 on our attitudes toward objects and our emotional response to our surroundings is undeniable.
This
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 influence can be harnessed in many ways, from enhancing our well-being to driving consumer
behavior
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behaviour
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 in marketing. The effect of
colour
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 on our
emotions
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 has been extensively documented in numerous scientific studies.
Colour
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 has the power to influence both our mood and behaviour, and certain
colours
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 can even trigger physiological changes,
such
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 as increased blood pressure and a faster metabolism. Our emotional response to
colour
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 is often rooted in personal experiences, which create lasting associations between specific
colours
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 and particular feelings.
For instance
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, if a yellow car
splashed
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splashes
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 you with muddy water during a stressful moment, you might later associate the
colour
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 yellow with frustration or disappointment.
Moreover
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, people frequently choose specific
colours
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,
such
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 as red or blue, for important occasions because they believe these
colours
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 can boost their confidence.
Colours
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 are often strongly associated with specific
emotions
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.
For example
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, blue is typically linked to calmness,
while
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 red evokes feelings of passion or excitement. By understanding these connections, we can apply the emotional impact of
colour
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 in various aspects of daily life.
Colours
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 can create a sense of tranquillity and reduce stress when used effectively in interior design.
For instance
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, decorating a space with calming shades can promote relaxation. In marketing,
colour
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 is frequently used to capture attention and influence consumer behaviour, as businesses carefully select
colours
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 that elicit specific emotional responses to drive purchases. In conclusion,
colour
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 plays a significant role in shaping both our
emotions
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 and physiological responses. Our emotional reactions to different
colours
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 are often influenced by personal experiences, and certain
colours
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 have widely recognized symbolic meanings. These associations make
colour
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 an invaluable tool in daily life, whether it is used to create a specific atmosphere in a room or to attract customers in marketing strategies. By understanding the emotional power of
colour
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, we can apply it more effectively in various areas of life.

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task achievement
Your essay is well-structured and contains a clear introduction and conclusion. However, to achieve a higher score, you could further support your main points with more specific examples or references to studies.
coherence cohesion
While your essay is generally cohesive and logically organized, there are some areas where you could improve the flow between paragraphs with transitional phrases.
introduction conclusion present
Your essay has a clear and concise introduction that sets the stage for the discussion.
complete response
You provide a thorough explanation of how colours impact emotions and give several relevant examples.

Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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