In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Marketing is a powerful tool widely used by

businesses

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to attract potential customers. Among the numerous methods of advertising, emphasizing that

products

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are new or have unique features has become the most popular strategy.

This

Linking Words

approach stems from the limitations of advertising mediums and the need to capture consumer attention quickly. In my opinion,

this

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trend is a positive development because it fosters

innovation

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and offers

consumers

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a variety of choices. There are several reasons why

businesses

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highlight the newness of their

products

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in advertising.

Firstly

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consumers

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are often attracted to novelty and

innovation

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. In a competitive

market

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, emphasizing new features helps

products

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stand out from competitors.

Secondly

Linking Words

, the limitations of advertising platforms necessitate a focus on unique selling points. With limited time in commercials or limited space in print ads, companies must convey the most compelling aspects of their

products

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quickly.

For example

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while

Linking Words

many smartphones offer similar basic functions like touch screens and cameras, a company might highlight a new AI integration or an innovative camera feature to capture consumer interest. I believe

this

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development is positive for both

businesses

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and

consumers

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. For

businesses

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, it encourages continuous

innovation

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and improvement, as companies strive to offer something new to attract customers.

This

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competition leads to technological advancements and better

products

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in the

market

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. For

consumers

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, it provides a wider range of options and access to the latest technologies. They can choose

products

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that best suit their needs and preferences.

Moreover

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, emphasizing new features can inform

consumers

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about advancements they might not have been aware of

otherwise

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For instance

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, when Apple introduced the first touchscreen mobile phone without a physical keyboard, it revolutionized the smartphone industry and set new standards for future devices. In conclusion,

businesses

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emphasize the newness of their

products

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in advertising to attract

consumers

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by differentiating themselves in a crowded

market

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and working within the constraints of advertising mediums.

This

Linking Words

trend is a positive development as it drives

innovation

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, offers

consumers

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more choices, and contributes to the advancement of technology and

products

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in the

market

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m.ali.gholamalian

Sep 24, 2024

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task achievement

You provided a complete response to the task, clearly explaining why businesses emphasize the newness of their products in advertising and offering a well-reasoned opinion on why this is a positive development. This addressing of the task shows a high level of understanding.

task achievement

While your ideas are generally clear and comprehensive, consider delving a bit deeper into each argument. Offering more specific examples and elaborations will add even more depth to your essay.

coherence cohesion

Your essay has a logical structure with a clear introduction, body paragraphs, and a conclusion. All parts of the essay are coherent and linked well. However, the transition between ideas and paragraphs could be enhanced with the use of more varied linking phrases.

introduction conclusion present

Your introduction clearly lays out the topic and your opinion, setting the stage for the rest of the essay.

introduction conclusion present

The conclusion effectively summarizes the main points and reiterates your opinion, bringing closure to the essay.

supported main points

Your main points are supported with relevant examples, such as the AI integration in smartphones and the impact of Apple's first touchscreen mobile phone. This strengthens your arguments.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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8
Linking words
meeting the goal of 7 or more
5
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 8.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

338 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Use a variety of complex and simple sentences

Some think schools should rewards students who have the best academic results, while others think it’s more important to reward students who achieve other types of success (such as sports, music, and good behavior). Discuss both views and give your own opinion.

It is important for people to take risks, both in their professional lives andtheir personal lives. Do you think the advantages of taking risks outweigh the disadvantages?

There are growing demand for fresh water nowadays and this becoming a global problem. What are the causes and solutions?

95.Some people believe that professionals, such as doctors and engineers, should be required to work in the country where they did their training. Other believe they should be free to work in another country if they wish. Discuss both these views and give your opinion.