In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Marketing is a powerful tool widely used by
businesses
to attract potential customers. Among the numerous methods of advertising, emphasizing that products
are new or have unique features has become the most popular strategy. This
approach stems from the limitations of advertising mediums and the need to capture consumer attention quickly. In my opinion, this
trend is a positive development because it fosters innovation
and offers consumers
a variety of choices.
There are several reasons why businesses
highlight the newness of their products
in advertising. Firstly
, consumers
are often attracted to novelty and innovation
. In a competitive market
, emphasizing new features helps products
stand out from competitors. Secondly
, the limitations of advertising platforms necessitate a focus on unique selling points. With limited time in commercials or limited space in print ads, companies must convey the most compelling aspects of their products
quickly. For example
, while
many smartphones offer similar basic functions like touch screens and cameras, a company might highlight a new AI integration or an innovative camera feature to capture consumer interest.
I believe this
development is positive for both businesses
and consumers
. For businesses
, it encourages continuous innovation
and improvement, as companies strive to offer something new to attract customers. This
competition leads to technological advancements and better products
in the market
. For consumers
, it provides a wider range of options and access to the latest technologies. They can choose products
that best suit their needs and preferences. Moreover
, emphasizing new features can inform consumers
about advancements they might not have been aware of otherwise
. For instance
, when Apple introduced the first touchscreen mobile phone without a physical keyboard, it revolutionized the smartphone industry and set new standards for future devices.
In conclusion, businesses
emphasize the newness of their products
in advertising to attract consumers
by differentiating themselves in a crowded market
and working within the constraints of advertising mediums. This
trend is a positive development as it drives innovation
, offers consumers
more choices, and contributes to the advancement of technology and products
in the market
.Submitted by m.ali.gholamalian on
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task achievement
You provided a complete response to the task, clearly explaining why businesses emphasize the newness of their products in advertising and offering a well-reasoned opinion on why this is a positive development. This addressing of the task shows a high level of understanding.
task achievement
While your ideas are generally clear and comprehensive, consider delving a bit deeper into each argument. Offering more specific examples and elaborations will add even more depth to your essay.
coherence cohesion
Your essay has a logical structure with a clear introduction, body paragraphs, and a conclusion. All parts of the essay are coherent and linked well. However, the transition between ideas and paragraphs could be enhanced with the use of more varied linking phrases.
introduction conclusion present
Your introduction clearly lays out the topic and your opinion, setting the stage for the rest of the essay.
introduction conclusion present
The conclusion effectively summarizes the main points and reiterates your opinion, bringing closure to the essay.
supported main points
Your main points are supported with relevant examples, such as the AI integration in smartphones and the impact of Apple's first touchscreen mobile phone. This strengthens your arguments.
Use a variety of complex and simple sentences
You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.
‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.
Examples:
I really want to study but I’m too tired.
I wore a warm coat because the weather was cold.
If action is not taken soon on climate change, global warming will get worse.