In their advertising, businesses nowadays usually empahise that their products are new in some way. Why is this? Do you think it is positive or negative development?

These days, many businesses advertise
products
that are marketed as brand new.
This
is
due to
the
market
being increasingly more competitive and
this
should be seen as a negative development because it can deceive
customers
in some way.
This
marketing strategy is used because many businesses are competing in a very competitive
market
for a specific
product
. A specific
product
that is
competed in a saturated
market
sometimes lacks differentiating features that can differentiate one brand from the other. By advertising it as a brand-new
product
, a company can get the advantage of attracting many
customers
.
For example
, Apple is known for its marketing strategy to always produce brand new editions of
iPhone
Correct article usage
the iPhone
show examples
almost every year to differentiate itself from
the
Change the word
its
show examples
competitors.
Nonetheless
, the latest editions of the iPhone are actually only added with a small number of features and OS updates which are not necessarily new.
This
kind of advertising should be seen as a negative development because consumers can be easily manipulated by
this
way of advertising. Even though there are some minor additions and adjustments to the
products
, by advertising these kinds of improvements as a brand-new
product
, the
customers
can be tricked into thinking that the
products
are genuinely new. If
customers
realize that they are being tricked, they would respond by not purchasing any upgrades of the
products
which can lead to a decrease in sales.
For instance
, many people stop buying the latest versions of Airpods because a lot of them think that there is no substantial change in the upgrade. In conclusion, the advertising of
products
that emphasise their newness happens
due to
an increase in
market
competitiveness and I believe that
this
is a negative development because
this
advertising strategy can trick
customers
into buying the
products
.
Submitted by aribawadzaki on

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task achievement
To improve task response, ensure that your discussion addresses both aspects of the question in depth – the reasons behind the emphasis on new products in advertising and an evaluation of whether this development is positive or negative. Expand on your discussion with more examples and analysis.
coherence cohesion
For better coherence and cohesion, aim for smoother transitions between ideas and paragraphs. Using linking words and phrases can help achieve a more seamless flow. Additionally, elaborate more on how each point connects to your overall argument.
introduction conclusion present
The introduction clearly sets the stage by presenting the issue and stating your standpoint.
relevant specific examples
Specific examples, such as Apple and Airpods, effectively illustrate your points and make your argument more compelling.

Your opinion

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