In their advertising, businesses nowadays usually empahise that their products are new in some way. Why is this? Do you think it is positive or negative development?
These days, many businesses advertise
products
that are marketed as brand new. This
is due to
the market
being increasingly more competitive and this
should be seen as a negative development because it can deceive customers
in some way.
This
marketing strategy is used because many businesses are competing in a very competitive market
for a specific product
. A specific product
that is
competed in a saturated market
sometimes lacks differentiating features that can differentiate one brand from the other. By advertising it as a brand-new product
, a company can get the advantage of attracting many customers
. For example
, Apple is known for its marketing strategy to always produce brand new editions of iPhone
almost every year to differentiate itself from Correct article usage
the iPhone
the
competitors. Change the word
its
Nonetheless
, the latest editions of the iPhone are actually only added with a small number of features and OS updates which are not necessarily new.
This
kind of advertising should be seen as a negative development because consumers can be easily manipulated by this
way of advertising. Even though there are some minor additions and adjustments to the products
, by advertising these kinds of improvements as a brand-new product
, the customers
can be tricked into thinking that the products
are genuinely new. If customers
realize that they are being tricked, they would respond by not purchasing any upgrades of the products
which can lead to a decrease in sales. For instance
, many people stop buying the latest versions of Airpods because a lot of them think that there is no substantial change in the upgrade.
In conclusion, the advertising of products
that emphasise their newness happens due to
an increase in market
competitiveness and I believe that this
is a negative development because this
advertising strategy can trick customers
into buying the products
.Submitted by aribawadzaki on
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Specific examples, such as Apple and Airpods, effectively illustrate your points and make your argument more compelling.
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