In their advertising, businesses nowadays usually empahise that their products are new in some way. Why is this? Do you think it is positive or negative development?

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These days, many businesses advertise
products
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that are marketed as brand new.
This
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is
due to
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the
market
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being increasingly more competitive and
this
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should be seen as a negative development because it can deceive
customers
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in some way.
This
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marketing strategy is used because many businesses are competing in a very competitive
market
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for a specific
product
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. A specific
product
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that is
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competed in a saturated
market
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sometimes lacks differentiating features that can differentiate one brand from the other. By advertising it as a brand-new
product
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, a company can get the advantage of attracting many
customers
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.
For example
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, Apple is known for its marketing strategy to always produce brand new editions of
iPhone
Correct article usage
the iPhone
show examples
almost every year to differentiate itself from
the
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its
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competitors.
Nonetheless
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, the latest editions of the iPhone are actually only added with a small number of features and OS updates which are not necessarily new.
This
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kind of advertising should be seen as a negative development because consumers can be easily manipulated by
this
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way of advertising. Even though there are some minor additions and adjustments to the
products
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, by advertising these kinds of improvements as a brand-new
product
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, the
customers
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can be tricked into thinking that the
products
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are genuinely new. If
customers
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realize that they are being tricked, they would respond by not purchasing any upgrades of the
products
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which can lead to a decrease in sales.
For instance
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, many people stop buying the latest versions of Airpods because a lot of them think that there is no substantial change in the upgrade. In conclusion, the advertising of
products
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that emphasise their newness happens
due to
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an increase in
market
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competitiveness and I believe that
this
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is a negative development because
this
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advertising strategy can trick
customers
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into buying the
products
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.
Submitted by aribawadzaki on

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task achievement
To improve task response, ensure that your discussion addresses both aspects of the question in depth – the reasons behind the emphasis on new products in advertising and an evaluation of whether this development is positive or negative. Expand on your discussion with more examples and analysis.
coherence cohesion
For better coherence and cohesion, aim for smoother transitions between ideas and paragraphs. Using linking words and phrases can help achieve a more seamless flow. Additionally, elaborate more on how each point connects to your overall argument.
introduction conclusion present
The introduction clearly sets the stage by presenting the issue and stating your standpoint.
relevant specific examples
Specific examples, such as Apple and Airpods, effectively illustrate your points and make your argument more compelling.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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