In their advertising, businesses nowadays usually empahise that their products are new in some way. Why is this? Do you think it is positive or negative development?

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These days, many businesses advertise

products

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that are marketed as brand new.

This

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due to

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the

market

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being increasingly more competitive and

this

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should be seen as a negative development because it can deceive

customers

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in some way.

This

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marketing strategy is used because many businesses are competing in a very competitive

market

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for a specific

product

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. A specific

product

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that is

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competed in a saturated

market

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sometimes lacks differentiating features that can differentiate one brand from the other. By advertising it as a brand-new

product

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, a company can get the advantage of attracting many

customers

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For example

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, Apple is known for its marketing strategy to always produce brand new editions of

iPhone

Correct article usage

the iPhone

show examples

almost every year to differentiate itself from

the

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its

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competitors.

Nonetheless

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, the latest editions of the iPhone are actually only added with a small number of features and OS updates which are not necessarily new.

This

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kind of advertising should be seen as a negative development because consumers can be easily manipulated by

this

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way of advertising. Even though there are some minor additions and adjustments to the

products

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, by advertising these kinds of improvements as a brand-new

product

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, the

customers

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can be tricked into thinking that the

products

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are genuinely new. If

customers

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realize that they are being tricked, they would respond by not purchasing any upgrades of the

products

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which can lead to a decrease in sales.

For instance

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, many people stop buying the latest versions of Airpods because a lot of them think that there is no substantial change in the upgrade. In conclusion, the advertising of

products

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that emphasise their newness happens

due to

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an increase in

market

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competitiveness and I believe that

this

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is a negative development because

this

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advertising strategy can trick

customers

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into buying the

products

Use synonyms

aribawadzakiSat Sep 28 2024

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task achievement

To improve task response, ensure that your discussion addresses both aspects of the question in depth – the reasons behind the emphasis on new products in advertising and an evaluation of whether this development is positive or negative. Expand on your discussion with more examples and analysis.

coherence cohesion

For better coherence and cohesion, aim for smoother transitions between ideas and paragraphs. Using linking words and phrases can help achieve a more seamless flow. Additionally, elaborate more on how each point connects to your overall argument.

introduction conclusion present

The introduction clearly sets the stage by presenting the issue and stating your standpoint.

relevant specific examples

Specific examples, such as Apple and Airpods, effectively illustrate your points and make your argument more compelling.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

6
Linking words
meeting the goal of 7 or more
4
Word repetition
meeting the goal of 3 or fewer
2
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 7.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

296 words

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In their advertising, businesses nowadays usually empahise that their products are new in some way. Why is this? Do you think it is positive or negative development?

Your opinion

Some people think that the government should pay for health care and education, but others believe it is not the government’s responsibility. Discuss both these views and give your own opinion.

Government should spend more money on education or sports and recreation .Do you agree or disagree?

In the past, people stored knowledge in books. Nowadays people store knowledge on the internet. Do you think the advantages outweigh the disadvantages?

There is a growing debate around the topic of participation in international sports competition. Some people believe that due to health concerns people older than 30 years should not be able to participate in Olympics, while others think that restriction is unnecessary.

As you wish to apply for an educational program abroad, you are writing a letter to a university’s admission department. Ask for both the pedagogic facilities and offers, and the funding options.