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Writing Samples
Band 6.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
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Advertisement plays a crucial role in growing businesses. In the present era, companies acknowledge to
people
 that their
products
 are different from others through
advertisements
. It is because they want
people
 to know about their unique
products
,
therefore
, they can sell them. It is a positive development because new
products
 should come into the knowledge of
people
. The main reason for
this
 is that they want
people
 to know about their
products
. Without marketing,
people
 will not know about the
product
. By advertisement, they will know what the
product
 is and after using it, they will know the qualities. Companies
also
 do marketing to sell the
product
 and to increase the ratio of selling.
For instance
, KFC does marketing that their food is different from other brands,
therefore
,
people
 know about the deals and the unique taste of the food. On the downside, I think it is a positive development because the
products
 that are new in some way should come into the knowledge of
people
, whether, they want to buy them or not. If there are no
advertisements
, how will
people
 come to know about the
products
 that are new? For illustration, most new businesses do
advertisements
. My brother started a new company and he does all the time marketing.
People
 came to know about his
product
 and he claims that his
product
 is different from others.
People
 use it and give reviews whether it is different or not. In conclusion, businesses do
advertisements
therefore
people
 know about their
product
that is
 different and want to increase their sales.
However
, it is a positive development because the new
products
 should come within the knowledge of
people
.
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task achievement
Aim to provide more specific examples and elaborate further on each point. This will help strengthen your arguments and make your essay more convincing.
coherence cohesion
Try to avoid repetition and ensure every paragraph introduces new information. This will help keep the reader engaged and make your essay more cohesive.
task achievement
You address both parts of the task clearly and provide reasons and examples to support your points. This helps demonstrate a good understanding of the question.
coherence cohesion
Your essay structure, including an introduction, body paragraphs, and conclusion, is well-organized. This makes your essay easy to follow.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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