Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Some individuals believe that advertising significantly shapes consumers' purchasing behaviour,
while
others argue that
this
type of marketing strategy is no longer effective because people are not attracted by it. Personally, I do not completely agree with either view; despite the declining influence of advertising compared to the past, it still exerts a certain impact on consumer choices.
To begin
with, one viewpoint is that advertising remains highly persuasive by effectively tapping into emotions and desires. Many advertisements go beyond merely showcasing products; they evoke feelings of happiness, success, and attractiveness, leading viewers to believe that purchasing these items could help them attain
such
states
Correct your spelling
status
show examples
.
For instance
, perfume commercials frequently associate their products with glamour and charm, which subconsciously leads potential buyers to connect these desirable qualities with the act of buying.
On the other hand
, a contrasting perspective suggests that the over-saturation of advertising content has led to a decline in its impact. Promotional material appears everywhere—from online platforms to public spaces—resulting in excessive exposure.
Consequently
, audiences have grown desensitized, which has considerably weakened the
overall
effectiveness of these messages. In my view, both arguments hold merit to a certain extent.
While
the overwhelming presence of advertising may reduce its immediate appeal, it cannot be denied that ads still shape purchasing choices in subtle ways.
Although
people may not consciously engage with every ad they encounter, frequent exposure to familiar brands fosters recognition, making them more likely to choose these well-known options over unfamiliar ones. In conclusion,
although
advertising might not be as compelling as it once was
due to
its prevalence, its influence is still far from negligible.
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coherence cohesion
To further enhance the essay's coherence and cohesion, consider using more linking words and phrases to clearly show the relationships between your ideas.
task achievement
Make sure each point is equally developed to provide a balanced discussion on both perspectives of the topic.
coherence cohesion
The essay has a clear introduction and conclusion, providing a strong framework for your discussion.
task achievement
You provide relevant and specific examples, such as the perfume commercials, to support your points.

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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
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    • Sentence 2 - Example
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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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