Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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Some individuals believe that advertising significantly shapes consumers' purchasing behaviour,

while

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others argue that

this

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type of marketing strategy is no longer effective because people are not attracted by it. Personally, I do not completely agree with either view; despite the declining influence of advertising compared to the past, it still exerts a certain impact on consumer choices.

To begin

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with, one viewpoint is that advertising remains highly persuasive by effectively tapping into emotions and desires. Many advertisements go beyond merely showcasing products; they evoke feelings of happiness, success, and attractiveness, leading viewers to believe that purchasing these items could help them attain

such

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states

Correct your spelling

status

show examples

For instance

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, perfume commercials frequently associate their products with glamour and charm, which subconsciously leads potential buyers to connect these desirable qualities with the act of buying.

On the other hand

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, a contrasting perspective suggests that the over-saturation of advertising content has led to a decline in its impact. Promotional material appears everywhere—from online platforms to public spaces—resulting in excessive exposure.

Consequently

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, audiences have grown desensitized, which has considerably weakened the

overall

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effectiveness of these messages. In my view, both arguments hold merit to a certain extent.

While

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the overwhelming presence of advertising may reduce its immediate appeal, it cannot be denied that ads still shape purchasing choices in subtle ways.

Although

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people may not consciously engage with every ad they encounter, frequent exposure to familiar brands fosters recognition, making them more likely to choose these well-known options over unfamiliar ones. In conclusion,

although

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advertising might not be as compelling as it once was

due to

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its prevalence, its influence is still far from negligible.

Submitted by 645119931 on Mon Oct 28 2024

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coherence cohesion

To further enhance the essay's coherence and cohesion, consider using more linking words and phrases to clearly show the relationships between your ideas.

task achievement

Make sure each point is equally developed to provide a balanced discussion on both perspectives of the topic.

coherence cohesion

The essay has a clear introduction and conclusion, providing a strong framework for your discussion.

task achievement

You provide relevant and specific examples, such as the perfume commercials, to support your points.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

10
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meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
1
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

270 words

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Topic Vocabulary:

persuade
promote
attract
influence
impact
consumerism
commercialism
market
product
brand
endorsement
manipulative
saturated
overwhelmed
repetitive
distracting
irrelevant
exaggerated
misleading
desensitized

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Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Fully explain your ideas

Living in a house is more advantageous than living in an apartment. To what extent do you agree or disagree?

Some people claim that not enough of the waste from homes is recycled. They say that the only way to increase recycling is for governments to make it a legal requirement. To what extent do you think laws are needed to make people recycle more of their waste?

Some people think that parents should teach their children how to be good members of society. Others, however, believe that school is the best place to learn this. Discuss both views and give your own opinion.

In many cities an increasing number of people do not know their neighbors and there is a lack of sense of community. What are the causes of this problem? How can it be solved?