In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In marketing today, companies often highlight their products as offering unique or improved

features

.

This

approach may stem from several factors

such

as the need to stand out in a competitive market.

While

I believe

this

tendency can drive substantial profit growth, it can

also

lead to misleading

consumers

by exaggerating a product’s qualities. Admittedly, one of the key reasons why companies highlight new or unique

features

in their advertising is to differentiate themselves from competitors in the same market. In a modern world, where many similar products are available for purchase, businesses need to create a distinct image to attract

consumers

,

consequently

, promoting a product as “new” or “improved” can be an effective way to capture interest. Taking into consideration that,

consumers

associate novelty with better performance, higher quality, or advanced technology, they often turn to items that seem innovative.

Additionally

, emphasizing innovation can help companies build brand loyalty by showcasing that they are continuously improving and keeping up with trends. In terms of the consequences,

this

trend is highly beneficial for entrepreneurs, as it enables them to attract more customers consistently, resulting in significant profit growth.

Additionally

,

this

approach helps businesses navigate the intense competition of a capitalistic economy.

However

,

this

strategy can

also

promote impulse buying, making

consumers

feel compelled to act quickly to experience the latest advancements.

For instance

, when a new iPhone is launched,

majority

Correct article usage

the majority

show examples

people

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of people

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purchase it primarily based on advertisements that exaggerate its

features

, rather than thoroughly evaluating its functions and the so-called "novelties."

Consequently

,

consumers

are often misled and end up with products that are nearly identical to previous versions but at a much higher price. In conclusion,

while

emphasizing new or unique

features

in advertising allows businesses to stand out and attract customers, it can

also

lead to consumer deception through exaggerated claims.

Although

this

trend may boost sales in the short term, it risks fostering impulse buying and dissatisfaction among 

consumers

.