In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In recent years, companies often attempt to present their

products

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as new in their advertising campaigns.

This

Linking Words

strategy helps attract

consumers

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and encourages them to

purchase

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these

products

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. I believe

this

Linking Words

is a negative development, which I will elaborate on in the following essay.

Firstly

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, businesses often create artificial needs to attract

consumers

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and boost profits. These

products

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are not essential for individuals’ well-being, yet the advertisements suggest

otherwise

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Consequently

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, individuals may feel anxious and pressured to comply with these perceived necessities.

For instance

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, Apple releases a new iPhone model each year. Despite only minor differences between the new and previous versions,

consumers

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are eager to

purchase

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the latest model, even though the changes are minimal.

Secondly

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, there is often a significant disparity between how

products

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are portrayed in advertisements and their actual quality upon

purchase

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. Companies may exaggerate the benefits of their

products

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to entice

consumers

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, leading to deceptive marketing practices. When individuals realize that the product does not meet the advertised claims, they feel deceived and regret their

purchase

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For example

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, I purchased a pair of shoes that were advertised as highly durable, with claims that they would

last

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at least ten years.

However

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, after just one year of use, the shoes began to deteriorate, falling short of the advertised lifespan. In conclusion, businesses frequently emphasize the novelty of their

products

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in advertisements to persuade

consumers

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to make purchases. I believe

this

Linking Words

is a negative development because it fosters artificial needs and involves deceptive marketing practices that mislead

consumers

Use synonyms

mkhdermaniMon Nov 04 2024

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coherence cohesion

Ensure each paragraph transitions smoothly for better logical flow.

task achievement

Include more examples to support claims and strengthen the argument.

coherence cohesion

The introduction effectively presents the topic and outlines a clear position on the issue.

coherence cohesion

The conclusion effectively summarizes the arguments and reiterates the main points, aligning with the essay's stance.

task achievement

The essay provides a direct response to the task with well-articulated arguments.

9
Linking words
meeting the goal of 7 or more
3
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

7.5

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

7.5

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

251 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

The most important aim of science should be to improve people's lives. To what extent do you agree or disagree with this statement? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In many cities the population is increasing. Some say that the urbanization process denies us knowing our neighbors, and this causes a loss of community sense. What is the main problem with this? What measures can be taken to overcome it?

Some people think that robots are very important to human's future development, while others think that they are dangerous and have negative effects on society. Discuss both views and give your opinion.

In many countries, people are now living longer than before. Some people say an ageing population creates problems for government. Other people think there are benefits if society has more elderly people. To what extend do the advantages of having an ageing population outweigh the disadvantages