In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
In recent years, companies often attempt to present their
products
as new in their advertising campaigns. This
strategy helps attract consumers
and encourages them to purchase
these products
. I believe this
is a negative development, which I will elaborate on in the following essay.
Firstly
, businesses often create artificial needs to attract consumers
and boost profits. These products
are not essential for individuals’ well-being, yet the advertisements suggest otherwise
. Consequently
, individuals may feel anxious and pressured to comply with these perceived necessities. For instance
, Apple releases a new iPhone model each year. Despite only minor differences between the new and previous versions, consumers
are eager to purchase
the latest model, even though the changes are minimal.
Secondly
, there is often a significant disparity between how products
are portrayed in advertisements and their actual quality upon purchase
. Companies may exaggerate the benefits of their products
to entice consumers
, leading to deceptive marketing practices. When individuals realize that the product does not meet the advertised claims, they feel deceived and regret their purchase
. For example
, I purchased a pair of shoes that were advertised as highly durable, with claims that they would last
at least ten years. However
, after just one year of use, the shoes began to deteriorate, falling short of the advertised lifespan.
In conclusion, businesses frequently emphasize the novelty of their products
in advertisements to persuade consumers
to make purchases. I believe this
is a negative development because it fosters artificial needs and involves deceptive marketing practices that mislead consumers
.Submitted by mkhdermani on
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coherence cohesion
Ensure each paragraph transitions smoothly for better logical flow.
task achievement
Include more examples to support claims and strengthen the argument.
coherence cohesion
The introduction effectively presents the topic and outlines a clear position on the issue.
coherence cohesion
The conclusion effectively summarizes the arguments and reiterates the main points, aligning with the essay's stance.
task achievement
The essay provides a direct response to the task with well-articulated arguments.