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Band 7

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
In recent years, many
companies
 have increasingly promoted their
products
 as the latest or most innovative in some way.
While
this
 marketing strategy can have beneficial impacts on consumer choice and economic growth, it
also
 has drawbacks that cannot be overlooked.
This
 essay will discuss why
companies
 pursue
this
 approach and examine its effects on society. One primary reason for
this
 trend is the competitive nature of today’s markets.
Companies
 emphasize the “newness” of their
products
 to capture consumer interest, set themselves apart from competitors, and foster brand loyalty. Highlighting a product’s unique or improved features often creates a sense of urgency, encouraging customers to purchase items they might
otherwise
 overlook.
Additionally
,
companies
 that emphasize innovation are often perceived as industry leaders, which can enhance their reputation and allow them to charge premium prices. On the positive side,
this
 trend stimulates economic growth. When
companies
 promote new
products
, they invest in advertising and market research, which generates jobs and tax revenue.
Moreover
, consumers benefit from greater product variety and advancements that may improve their quality of life.
However
, a potential downside is that excessive focus on
“latest”
Correct article usage
the “latest”
show examples
products
 may lead to overconsumption and waste, as consumers discard older versions in
favor
Change the spelling
favour
show examples
 of the new, even if the differences are minimal.
This
 can have negative environmental impacts and contribute to financial strain on individuals. In conclusion,
while
 promoting
products
 as the latest can enhance economic growth and innovation, it may
also
 encourage unsustainable consumption patterns.
Companies
 should balance their marketing strategies with social responsibility to create lasting, positive impacts.
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task achievement
Your task response effectively covers the essay question, addressing both why companies emphasize the 'newness' of their products and analyzing whether this is a positive or negative development. To further enhance your task achievement, consider including more specific examples that illustrate your points, such as particular industries or recent trends.
coherence cohesion
For coherence and cohesion, your essay maintains a clear logical structure throughout, with well-organized paragraphs. You also have a strong introduction and conclusion that frame your arguments effectively. To elevate this further, ensure each paragraph connects smoothly to the next with clear transitional phrases.
task achievement
The essay demonstrates a thorough understanding of the prompt by exploring both the reasons behind and implications of advertising strategies.
coherence cohesion
The logical structure, with clear paragraphs and well-formulated introduction and conclusion, helps maintain a cohesive flow of ideas.
language use
The use of complex sentence structures and varied vocabulary enhances the overall readability and engagement of your writing.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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