In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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In recent years, many

companies

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have increasingly promoted their

products

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as the latest or most innovative in some way.

While

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this

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marketing strategy can have beneficial impacts on consumer choice and economic growth, it

also

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has drawbacks that cannot be overlooked.

This

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essay will discuss why

companies

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pursue

this

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approach and examine its effects on society. One primary reason for

this

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trend is the competitive nature of today’s markets.

Companies

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emphasize the “newness” of their

products

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to capture consumer interest, set themselves apart from competitors, and foster brand loyalty. Highlighting a product’s unique or improved features often creates a sense of urgency, encouraging customers to purchase items they might

otherwise

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overlook.

Additionally

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companies

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that emphasize innovation are often perceived as industry leaders, which can enhance their reputation and allow them to charge premium prices. On the positive side,

this

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trend stimulates economic growth. When

companies

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promote new

products

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, they invest in advertising and market research, which generates jobs and tax revenue.

Moreover

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, consumers benefit from greater product variety and advancements that may improve their quality of life.

However

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, a potential downside is that excessive focus on

“latest”

Correct article usage

the “latest”

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products

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may lead to overconsumption and waste, as consumers discard older versions in

favor

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favour

show examples

of the new, even if the differences are minimal.

This

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can have negative environmental impacts and contribute to financial strain on individuals. In conclusion,

while

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promoting

products

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as the latest can enhance economic growth and innovation, it may

also

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encourage unsustainable consumption patterns.

Companies

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should balance their marketing strategies with social responsibility to create lasting, positive impacts.

Submitted by nazmulrafi023 on Thu Nov 07 2024

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task achievement

Your task response effectively covers the essay question, addressing both why companies emphasize the 'newness' of their products and analyzing whether this is a positive or negative development. To further enhance your task achievement, consider including more specific examples that illustrate your points, such as particular industries or recent trends.

coherence cohesion

For coherence and cohesion, your essay maintains a clear logical structure throughout, with well-organized paragraphs. You also have a strong introduction and conclusion that frame your arguments effectively. To elevate this further, ensure each paragraph connects smoothly to the next with clear transitional phrases.

task achievement

The essay demonstrates a thorough understanding of the prompt by exploring both the reasons behind and implications of advertising strategies.

coherence cohesion

The logical structure, with clear paragraphs and well-formulated introduction and conclusion, helps maintain a cohesive flow of ideas.

language use

The use of complex sentence structures and varied vocabulary enhances the overall readability and engagement of your writing.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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7
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
2
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 7.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

258 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

03.As computers are being used more and more in education, there will be soon no role for teachers in the classroom

It is important for children to learn the difference between right and wrong at an early age this distinction. To what extent do you agree or disagree with this opinino? What sort of punishments should parents and teachers be allowed to use to teach good behavior to children.

As science and technology contribute most to the development of society, science students should get more financial support from government than students in other fields (eg. business, language, etc.). To what extent do you agree or disagree with this statement?

Some environmentalists have advocated building wildlife sanctuaries to protect endangered species. Discuss the Advantages and disadvantages of doing this.

Some people believe that children be allowed to stay at home and play until they are six or seven year old. Others that it is important for young children to go to school as soon as possible. Discuss both views and give your opinion.