More and more people want to buy famous brands with clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

There has been a significant increase in the consumption of
products
from famous
brands
in some fields
such
as fashion, automobiles, and other luxurious
items
in recent years. The causes might be
people
who consume luxurious
products
want to have the feeling of being unique or just because using famous
brands
means using high
quality
products
and
thus
, helps them to save time of choice.
This
trend might give both benefits and drawbacks to human
society
,
however
, I believe that
people
will
be
Verb problem
benefit
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more
beneficial
Correct word choice
apply
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from
this
because it will not only give producers motivation to continuously upgrade the
quality
of their
products
but
also
push young generations to try their best in both studying and working to afford to buy expensive
items
they love. There is no doubt that using
products
from famous
brands
not only gives the consumers the feeling of being in a high social class but
also
a guarantee of good
quality
. First of all, a luxurious
brand
might satisfy the desire to be unique or special. It is because
people
usually not only have to pay a big sum of money but
also
a long period to possess a luxurious item, and that means they must be in the upper class in
society
.
For instance
, a client who has a Bentley car is often a multi-millionaire and has a high position in
society
, and of course, is often respected by others.
Moreover
, buying
such
a
product
also
means buying a high-
quality
product
that is
recognized by a lot of
people
after years, so, a famous
brand
is
also
a promise or a guarantee of high
quality
and it helps to save time for the consumers. It is evident that busy businessmen often choose
products
from famous
brands
because they do not have much time to consider what to buy.
This
consumption trend gives human
society
more benefits than drawbacks.
Firstly
, it gives producers more budget
as well as
motivation to continuously upgrade the
quality
of their
products
and
thus
, supply
people
with more high-standard
quality
products
.
For example
, Apple, the corporation that possesses the iPhone
brand
, has made a lot of profit from selling expensive smartphones, and they
also
spend a huge budget on R&D to make their phones better and better to satisfy their customers.
Furthermore
, a strong desire to own one luxurious
product
also
gives young
people
a big motivation to study
as well as
work so they can be capable of buying their dream
items
. It can be seen that citizens in big cities, where demand for high-class
products
is always at a high level, often study and work much harder than
people
in the countryside. In conclusion, I believe that most
people
want to possess a
product
from a famous
brand
because they want to position themselves as members of the upper class or simply because they want
items
of good
quality
, and I am convinced that
this
benefits both manufacturers and consumers because they will be more motivated in trying their best to get what they desire, and
thus
, contribute in the rapid development of human
society
.
Submitted by hoangdaosales on

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task response
Your essay effectively addresses the prompt, and you provide a clear response to the task by discussing the reasons for the popularity of famous brands. However, consider elaborating slightly more on the 'drawbacks' you mentioned, as your current focus is predominantly on the benefits. Providing a balanced view could strengthen your argument.
coherence and cohesion
The essay is logically structured with a clear introduction, body paragraphs, and a conclusion. To enhance coherence further, consider using more transitional phrases to guide the reader through your argument, creating an even smoother flow.
task response
While you have effectively supported your main points with examples, adding more varied examples or personal insights could enrich the essay further. Consider providing additional perspectives or scenarios.
introduction
Your introduction is clear and effectively outlines your stance on the subject, setting a strong foundation for your essay.
task response
You have included specific examples, like the mention of Apple and Bentley, which solidly support your arguments and demonstrate your point effectively.
conclusion
The conclusion succinctly encapsulates your main points and reinforces your viewpoint, leaving the reader with a clear understanding of your argument.

Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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