More and more people want to buy famous brands with clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

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There has been a significant increase in the consumption of
products
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from famous
brands
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in some fields
such
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as fashion, automobiles, and other luxurious
items
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in recent years. The causes might be
people
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who consume luxurious
products
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want to have the feeling of being unique or just because using famous
brands
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means using high
quality
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products
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and
thus
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, helps them to save time of choice.
This
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trend might give both benefits and drawbacks to human
society
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,
however
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, I believe that
people
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will
be
Verb problem
benefit
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more
beneficial
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apply
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from
this
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because it will not only give producers motivation to continuously upgrade the
quality
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of their
products
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but
also
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push young generations to try their best in both studying and working to afford to buy expensive
items
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they love. There is no doubt that using
products
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from famous
brands
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not only gives the consumers the feeling of being in a high social class but
also
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a guarantee of good
quality
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. First of all, a luxurious
brand
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might satisfy the desire to be unique or special. It is because
people
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usually not only have to pay a big sum of money but
also
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a long period to possess a luxurious item, and that means they must be in the upper class in
society
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.
For instance
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, a client who has a Bentley car is often a multi-millionaire and has a high position in
society
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, and of course, is often respected by others.
Moreover
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, buying
such
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a
product
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also
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means buying a high-
quality
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product
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that is
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recognized by a lot of
people
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after years, so, a famous
brand
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is
also
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a promise or a guarantee of high
quality
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and it helps to save time for the consumers. It is evident that busy businessmen often choose
products
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from famous
brands
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because they do not have much time to consider what to buy.
This
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consumption trend gives human
society
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more benefits than drawbacks.
Firstly
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, it gives producers more budget
as well as
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motivation to continuously upgrade the
quality
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of their
products
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and
thus
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, supply
people
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with more high-standard
quality
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products
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.
For example
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, Apple, the corporation that possesses the iPhone
brand
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, has made a lot of profit from selling expensive smartphones, and they
also
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spend a huge budget on R&D to make their phones better and better to satisfy their customers.
Furthermore
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, a strong desire to own one luxurious
product
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also
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gives young
people
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a big motivation to study
as well as
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work so they can be capable of buying their dream
items
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. It can be seen that citizens in big cities, where demand for high-class
products
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is always at a high level, often study and work much harder than
people
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in the countryside. In conclusion, I believe that most
people
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want to possess a
product
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from a famous
brand
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because they want to position themselves as members of the upper class or simply because they want
items
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of good
quality
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, and I am convinced that
this
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benefits both manufacturers and consumers because they will be more motivated in trying their best to get what they desire, and
thus
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, contribute in the rapid development of human
society
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.
Submitted by hoangdaosales on

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task response
Your essay effectively addresses the prompt, and you provide a clear response to the task by discussing the reasons for the popularity of famous brands. However, consider elaborating slightly more on the 'drawbacks' you mentioned, as your current focus is predominantly on the benefits. Providing a balanced view could strengthen your argument.
coherence and cohesion
The essay is logically structured with a clear introduction, body paragraphs, and a conclusion. To enhance coherence further, consider using more transitional phrases to guide the reader through your argument, creating an even smoother flow.
task response
While you have effectively supported your main points with examples, adding more varied examples or personal insights could enrich the essay further. Consider providing additional perspectives or scenarios.
introduction
Your introduction is clear and effectively outlines your stance on the subject, setting a strong foundation for your essay.
task response
You have included specific examples, like the mention of Apple and Bentley, which solidly support your arguments and demonstrate your point effectively.
conclusion
The conclusion succinctly encapsulates your main points and reinforces your viewpoint, leaving the reader with a clear understanding of your argument.

Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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