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Band 7

Task 2: In their advertising business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Write at least 250 words.

#business #emphasise #products #development
Nowadays, when businesses are advertising their
products
, one of the ways of successful advertisement is to emphasize their
products
' new
features
. So why is
this
? Is it a positive or negative
development
? In today's reality, we are living in a fast-moving socio-economic era, where everything new is popular because of human-oriented advertisements and social media influencers. Big advertising companies are perfectly using these strategies to show their
products
' new qualities. In my opinion,
this
 kind of advertising strategy is a sign of positive
development
.
Firstly
, let's get an answer to the question: why do modern businesses emphasize their
products
' new qualities? The answer is that
this
 is the way of capitalism and the nature of the human mind. Personally, I think that capitalism is oriented to humans, which means it invents and sells things that are in demand.
In addition
, we are living in a social media era, where influencers and famous people are always trying new things, and they have
great
Add an article
a great
show examples
 influence on society.
This
 situation leads companies to emphasize their
products
 throughout these platforms. Another opinion is that
products
 with new
features
 are always popular, and they sell well. I'd like to point out that it is a positive
development
. A good illustration of
this
 is today's smartphone industry, where big companies,
such
 as Apple or Samsung, are competing to develop new and innovative
features
 for their consumers. They always emphasize that their
products
 are new in some way, which makes them popular and demanding. I believe that
this
 business process is a positive
development
, which helps the economy to grow faster and stronger. Taking everything into consideration, businesses are advertising their
products
' new
features
 because it is what society wants.
Moreover
, it seems to me that it is a positive
development
 that helps the economy and industry grow faster and stronger.
Submitted by ibragimmamedov2 on

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task achievement
Clarify the connection between social media influence and new product popularity for a more comprehensive response.
task achievement
Ensure all body paragraphs clearly support the main thesis regarding the positive impact on the economy.
coherence cohesion
Make the links between paragraphs more explicit for better coherence.
coherence cohesion
Strong introduction and conclusion that clearly address the prompt.
task achievement
Use of relevant and specific example of the smartphone industry to illustrate points.
coherence cohesion
Logical structure and clear progression of ideas.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • novelty
  • excitement
  • latest trends
  • improvements
  • advancements
  • differentiating
  • competitors
  • innovation
  • progress
  • attracting attention
  • generating curiosity
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