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Writing Samples
Band 6

Some people say that the main aim of advertising is to improve the sales of products that people do not really need. To what extent do you agree or disagree with this statement?

#people #aim #sales #products
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Advertising plays a crucial role in modern business.
However
, there has been an ongoing debate about whether the main purpose of advertising is to boost
sales
 of unnecessary
products
. In
this
 essay, I completely disagree with
this
 argument.
First,
the role of advertising is to promote corporate and brand image,
as well as
 key
products
 and
services
, rather than boosting the
sales
 of low-demand
products
. Successful businesses pay close attention to promoting themselves because advertising helps consumers understand what these
companies
 do and what
services
 they provide. Many firms highlight their advanced technology or unique
services
 through ads on TV, newspapers, and social media platforms. After seeing these advertisements, consumers can make informed decisions and purchase the
products
 they need.
In contrast
, advertising poor-selling
products
 cannot showcase a company’s advanced technology and may even damage its reputation if these
products
 fail to meet customers' needs.
Therefore
, the primary goal of advertising is to promote the company’s best
products
, cutting-edge technology, and unique
services
—not items that people do not need.
Second,
spending money on advertising poor-selling
products
 is wasteful. Financial resources are essential for most
companies
. When
products
 are not selling well, businesses usually investigate the reasons behind the
sales
 data and work on improving the
products
' performance, rather than advertising them without making improvements. If the
products
 still fail to meet consumers’ needs,
companies
 may even discontinue these product lines as a cost-saving measure. After all, only by meeting consumers' needs can
companies
 increase product
sales
.
Otherwise
, the more advertisements they run, the more money they waste. In conclusion,
although
 many
companies
 aim to increase
sales
, it is wiser to allocate resources toward promoting their best
products
 and
services
.
Submitted by universe.edge on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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