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Writing Samples
Band 8

Some people say that the main aim of advertising is to improve the sales of products that people do not really need. To what extent do you agree or disagree with this statement?

#people #aim #sales #products
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Advertising plays a crucial role in modern business.
However
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, there has been an ongoing debate about whether the main purpose of advertising is to boost
sales
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 of unnecessary
products
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. In
this
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 essay, I completely disagree with
this
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 argument.
First,
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the role of advertising is to promote corporate and brand image,
as well as
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 key
products
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 and
services
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, rather than boosting the
sales
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 of low-demand
products
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. Successful businesses pay close attention to promoting themselves because advertising helps consumers understand what these
companies
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 do and what
services
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 they provide. Many firms highlight their advanced technology or unique
services
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 through ads on TV, newspapers, and social media platforms. After seeing these advertisements, consumers can make informed decisions and purchase the
products
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 they need.
In contrast
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, advertising poor-selling
products
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 cannot showcase a company’s advanced technology and may even damage its reputation if these
products
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 fail to meet customers' needs.
Therefore
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, the primary goal of advertising is to promote the company’s best
products
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, cutting-edge technology, and unique
services
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—not items that people do not need.
Second,
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spending money on advertising poor-selling
products
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 is wasteful. Financial resources are essential for most
companies
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. When
products
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 are not selling well, businesses usually investigate the reasons behind the
sales
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 data and work on improving the
products
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' performance, rather than advertising them without making improvements. If the
products
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 still fail to meet consumers’ needs,
companies
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 may even discontinue these product lines as a cost-saving measure. After all, only by meeting consumers' needs can
companies
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 increase product
sales
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.
Otherwise
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, the more advertisements they run, the more money they waste. In conclusion,
although
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 many
companies
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 aim to increase
sales
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, it is wiser to allocate resources toward promoting their best
products
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 and
services
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.
Submitted by universe.edge on

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relevant specific examples
Consider adding more specific examples to illustrate how advertising is used effectively by well-known companies.
complete response
Ensure a more critical engagement with the opposing viewpoint to strengthen the argument.
introduction conclusion present
The essay has a clear introduction and conclusion, providing a solid structure to the argument.
logical structure
Logical structure and flow of ideas are well-maintained, making it easy to follow the argument.
supported main points
The main points are well-supported with reasoning, demonstrating clarity and comprehension about the role of advertising.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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